More Tv articles

The ability to avoid TV commercials through the use of PVRs (personal video recorders) is costing UK advertisers £30 million a year, according to a new white paper produced by media analyst Big Picture. The growth in the penetration of PVRs, such as Sky+, has given a significant number of TV viewers the opportunity to… Continue reading UK Ad Avoidance Costing Advertisers £30 Million Per Year

Commercial broadcaster, ITV is thought to have avoided the possible loss of £120 million in advertising revenue, predicted last summer due to a decline in audience share over 2004. Under the terms of the Contracts Rights Renewal (CRR), put in place to protect agencies after the merger of Carlton and Granda, media agencies can take… Continue reading ITV Sales Avoid 2005 Adspend Catastrophe

Results from the Simultaneous Media Usage Survey (SIMM V) show television viewing to be down in the US, due to the consumption of more than one media at the same time. This phenomenon is continuing to grow, with TV appearing to be the medium most consumed alongside other media. Online market intelligence and internet market… Continue reading TV Viewing Down Due To Multi-Tasking

Advertising expenditure in the UK looks set to grow steadily in 2005, the industry’s most credible prognosticators have predicted. Forecasts made at the end of 2004 by ZenithOptimedia, Universal McCann, the Advertising Association (AA) and Interdeco all look forward to a slow but solid increase in adspend in the coming year. While the burst of… Continue reading UK Advertising Growth Slow But Steady In 2005

The number of US digital television households looks set to rise to 70.3 million in 2007, up 60% on 2003’s total of 44.2 million, an increase of 21.6 million homes, predicts eMarketer. The US forecast specialist has estimated that, by 2007, there will be 38.7 million cable subscribers and 30 million satellite subscribers, with just… Continue reading US Digital Penetration Up 60% By 2007

Britain’s smallest terrestrial broadcaster, Five, continued to perform well during November, notching up an impressive 9.5% revenue increase year on year to just under £29.3 million. November saw Five announce a massive £17 million boost to its programming budget, designed to boost the broadcaster’s profile and increase overall viewing share.Elsewhere Channel 4 managed a respectable… Continue reading TV Market Round-Up – November 2004

Sales of digital televisions (DVTs) in the US look set to reach the 27.05 million mark by 2008, increasing by 20.08 million, from 6.97 million units in 2003, according to the Consumer Electronics Association (CEA). The total number of DVT units sold so far this year is 6.3 million, with almost 844,000 units sold in… Continue reading US Digital TVs To Top 27 Million By 2008

All five terrestrial TV channels failed to achieve growth in weekly viewing share during November, with only Five staving off a decline and managing to retain its 6.6% share.BBC Two was the hardest hit by November’s declines, losing 1.5% points to achieve a total viewing share of 9.6%. BBC One fared better, but also struggled… Continue reading Digital Television Round-Up – November 2004

Financial analyst Merrill Lynch has predicted a hopeful 2005 in advertising revenue and audience trends for ITV1. Despite disappointing results throughout most of 2004, advertising looks strong for January 2005. Overall audience share figures were down by 4.0% for the year to date, despite a couple of strong months in the latter part of the… Continue reading Disappointing Year For ITV1 Says Merrill Lynch

By the end of the decade, a third of all pay TV subscribers in Europe will be DTH customers, says a new report by Screen Digest. The media researcher predicts there will be around 76.5 million pay TV subscribers in Europe by the end of 2004 and that a further ten million subscribers will be… Continue reading DTH To Account For One Third of Pay TV Market In 2008