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Freeview penetration is predicted to overtake BSkyB as the UK’s leading digital television platform by 2010, with research from media consultancy Spectrum Strategy forecasting the platform to enjoy a healthy performance over the coming years. The latest figures for digital adoption in the UK, published by Ofcom yesterday, reveal that 63% of UK households have… Continue reading Freeview To Overtake Sky By 2010

Digital penetration in the UK has reached 63% of all UK households, up from 61.9% at the end of the first quarter of 2005, according to Ofcom’s latest Digital Television Update. The report shows that by June 30 2005, the total number of digital TV households in Britain rose by almost 298,000, reaching 15.7 million.… Continue reading UK Digital TV Penetration Hits 63%

According to a report in the Times this morning, ITV chief executive Charles Allen has called for an end to the complex Contract Right Renewal rules, which he says threaten to cost the company £150m next year.The cap was demanded by the Competition Commission as part of the merger conditions for Carlton and Granada, and… Continue reading Allen Calls To End Contract Renewal Rules

Internet Protocol Television (IPTV) is forecast to be firmly established as an alternative platform to digital satellite, terrestrial and cable transmission over the next ten years, with delivery of television over the internet transforming the TV market industry. According to new research from LoveLace Consulting and informitiv, television will become increasing like the internet, with… Continue reading IPTV Moving Into Mainstream TV Marketplace

The increasing penetration of personal video recorders (PVRs) is expected to slow after 2010, with the device becoming a “add-on to the TV experience rather than a substitute for it”, according to the latest forecasts from Magna Global USA. The report predicts that, by the end of the decade, 33 million homes will have a… Continue reading PVR Adoption To Slow After 2010

Television ratings body BARB, has announced plans to start reporting viewing figures for PVR playback from stored content on Sky+ devices. BARB has been working with its meter providers AGB Nielsen Media Research, and with BSkyB on the initiative for a number of months, with the scheme being activated in phases throughout September. BSkyB has… Continue reading BARB To Include PVR Playback Figures In TV Measurement

Almost one-third of viewers aged 25-34 watch television programmes away from the TV, with the majority of those watching TV via broadband spending “over 30 minutes” per day, while of those viewing via a mobile phone, most spent “up to ten minutes” per day. According to new research from branded content specialist, Contentworx, around 2.5… Continue reading One Third Of TV Viewers Watch TV Away From The Box

ITV has announced an exclusive interactive TV partnership with beer brand Heineken, boosting the company’s recently announced sponsorship of the UEFA Champions League.From the first games of the new season, which starts on 13 September, Heineken will become the sole sponsor of ITV’s interactive coverage via digital satellite. Viewers opting to press the red button… Continue reading ITV Believes In Better Sporting Sponsorship

HDTV is set for a massive uptake, with 28.6 million high-definition television sets predicted to be in homes world-wide by the end of 2005, increasing to a massive 106.2 million by 2010, according to the latest report from Informa Telecoms & Media. The new research forecasts the US to have 16.5 million HDTV homes by… Continue reading HDTV To Reach 106.2 Million By 2010

Interactive television looks set for substantial growth, with a new study from Kagan Research forecasting 69 million digital subscribers to be equipped with interactive platforms by 2009, representing more than half of the television households in the US. According to Kagan, interactivity is expected to expand either through growth of the installed base of set-top… Continue reading Interactive TV To Hit 69 Million In US By 2009