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Staff – MediaTel NewsLine The future of digital TV will be put under the spotlight tomorrow, with MediaTel Group, in association with MediaGuardian, presenting a seminar on the topic, chaired by the BBC’s media correspondent, Torin Douglas, and featuring a panel of distinguished media commentators.Held at the Guardian Newsroom, the event will comprise a panel… Continue reading Digital TV Debate To Set The Agenda

Staff – MediaTel NewsLine Breakfast broadcaster GMTV is being “hijacked” by increasingly prevalent sponsorship placements, according to its high profile presenter, Fiona Phillips, who claims the show has become “more about selling than about the content.”Citing one particular instance, Phillips recalled: “I remember having to break away from an interview with Tony Blair to a… Continue reading Phillips: GMTV ‘Hijacked’ By Sponsorship Deals

During March, television issues were paramount within industry research, with the month starting off with the Institute of Practitioners in Advertising (IPA) publishing its latest Trends in Television Report. The IPA revealed a dramatic uptake of the technology over the last quarter of 2004, with over half of all UK homes adopting the new media… Continue reading INSIGHTanalysis: Media Healthcheck – March 2005

MediaTel Group has carried out the first survey of the UK’s top media buying and planning agencies on the future of the TV landscape, finding a wide disparity in respondent’s views as to the winners and losers in the digital age. Sky and Freeview combined households are predicted to be within the 15.7 and 20.3… Continue reading Media Agencies Uncertain Of Digital Switchover

New research released by Mediaedge:cia’s research division, MediaLab, has uncovered major insights into viewing behaviour in the personal video recorder (PVR) age. It identifies three main areas of importance to advertisers; audience viewing behaviour, advert avoidance and actual use of the technology. The study gave 20 households either Sky+ or Freeview enabled PVRs and gave… Continue reading PVR Audience Viewing Behaviour

Digital television penetration has reached almost 60% of UK households, with Ofcom revealing that in quarter four of last year, 59.4% of homes received digital television, an increase of 3.5% from 55.9% at 30 September 2004. Ofcom’s Digital Television Update for the fourth quarter of 2004 reveals that, by 31 December 2004, the total number… Continue reading Digital Penetration Reaches Almost 60% Of UK Homes

High definition television (HDTV) is predicted to hit 15.5 million households worldwide by the end of 2005, with penetration forecast to reach 52 million by 2009, according to market research firm, In-Stat. According to the company’s new report, Got HD? High-Def TV Service Now In Over 10 Million Homes, there are currently 10 million homes… Continue reading Global HDTV Penetration To Reach 52 Million By 2009

Microsoft has completed a series of deals with telecoms operators in Western Europe and the US that will mean 75% of fixed phone lines will use Microsoft software to access television services via broadband. The deal, thought to be worth at least an initial $10 billion, has ensured that Microsoft’s software will dominate the world… Continue reading Microsoft Deal Set To Dominate IPTV Market

Five performed admirably throughout February, seeing its revenues rise by 25.5% year on year to top £23.5 million, helped in part by the recent line up of ratings-winners and movie premieres screened by the broadcaster.Amongst the shows behind Five’s success in February was American sitcom and Friends spin-off, Joey. The series broke Five’s non-film and… Continue reading Television Market Round-Up – February 2005

Both the BBC and ITV saw their weekly share of viewing slip in all homes during February, with ITV losing 2.6% points year on year to push its viewing share down to 22.25%. BBC1 fared better, but still saw its share dip by 0.6% over the same period, pushing its total to 23.7%.BBC2 fared less… Continue reading Television Viewing Round-Up – February 2005