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The Advertising Standards Authority (ASA) Annual Report for 2006 has revealed that 2,421 ads were changed or withdrawn as a result of ASA action during the year.Although the total number of complaints lodged with the ASA fell by 14.5% (to 22,429) on the previous year, a record number of ads – 12,842 – were complained… Continue reading Online Ad Complaints To ASA Rise 33% Year On Year

Carat Sponsorship has conceived and negotiated with Viacom Brand Solutions an integrated title sequence for the interactive chart shows on MTV Hits and MTV Dance.The new sequence forms part of a sponsorship agreement with Beiersdorf’s NIVEA Lip Care Caregloss & Shine range.The deal was negotiated between Maria Donaldson (sponsorship exec, Carat Sponsorship) and Justin Stephenson… Continue reading Carat Creates First Sponsorship Package For MTV’s Interactive Charts

The global demand for set-top boxes is expected to reach an annual 120 million units by 2011, according to new research from Understanding & Solutions. Understanding & Solutions predicts that the market will be sustained by the maturing digital satellite market and the cable sector that, which will be driven by the conversion of analogue… Continue reading Global Demand For Set-Top Boxes Set To Rise

Almost half of Europe is now regularly watching TV over the Internet, according to a new study by StrategyOne for Motorola’s Connected Home Solutions Division.The company surveyed 2,500 broadband users across the UK, France, Germany and Spain about their use of video on demand and their predicted use of technology in the future.The French emerged… Continue reading 45% of Europeans Watching Television Online

Almost half of Europe is now regularly watching TV over the Internet, according to a new study by StrategyOne for Motorola’s Connected Home Solutions Division. The company surveyed 2,500 broadband users across the UK, France, Germany and Spain about their use of video on demand and their predicted use of technology in the future. The… Continue reading 45% of Europeans Watching Television Online

Last night’s thrilling UEFA Champions League battle between Chelsea and Liverpool peaked with almost 11 million viewers for ITV1 during the nail biting penalty shoot-out, giving the broadcaster a 50% viewing share at around 10pm.Dutch striker Dirk Kuyt sought revenge on the Blues, nailing the winning penalty after the dubious decision to disallow his earlier… Continue reading Nail Biting Semi-Final Lures Millions To ITV1

Joost, the long-awaited internet television service, has officially commercially launched, following last week’s announcement of its advertising partners.Campaigns from the 32 companies will begin airing on the platform this month, while as a part of this launch, all existing Joost beta testers now have an unlimited number of invitations that they can send to their… Continue reading Joost Ready For Lift Off

Channel 4’s annual report shows that its turnover increased by 5% last year, reaching a record £937 million, due to growth in digital revenues.The broadcaster’s new media division saw its turnover more than double to £51 million last year, up from £24.5 million in 2005.However, it blamed a drop in advertising revenues and higher spending… Continue reading Channel 4 Turnover Reaches Record Levels

All of ITV’s channels will be available online after the broadcaster relaunches its website, ITV.com, to the tune of £20 million.The new site, which is expected to go live in a few weeks, will also feature a 30-day catch-up service and the chance for users to upload their own news clips.“Today we are combining the… Continue reading ITV Invests £20m To Get Its Channels Online

According to a new JupiterResearch report, On-Demand Video Advertising: Embracing Consumer Control of Video Content more than 60% of Europeans don’t watch on-demand video, and even on-demand loyalists spend most of their media time with traditional TV. JupiterResearch said that although on-demand video consumption is still a niche behaviour in Europe, advertisers must develop innovative… Continue reading 60% Of Europeans Don’t Watch On-Demand Video