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Total US advertising spending in 2007 will grow only 3.7%, according to a new forecast from Jack Myers Media Business Report. Traditional media are projected to gain only 1.3% in ad revenues as newspapers, broadcast network television and local television all experience declines. Broadcast network television revenues are expected to decline 3.0% in 2007, impacted… Continue reading US Adspend Forecast To Increase 3.7% In 2007

New research shows that 70% of active mobile TV subscribers in the UK use the service at least once a week, according to GfK Technology. GfK says that although the vast majority of these subscribers typically watch mobile TV for less than half an hour at any one time, 38% claim that the typical length… Continue reading UK Mobile TV Showing Growth Potential

Television viewing has shown an overall decline for the seventh consecutive quarter year on year, according to the IPA’s Q3 2006 Trends In Television Report. The report reveals the steady long-term decline in total television viewing combined with the increased growth in non-terrestrial channels. 70% of all UK homes can now receive digital television, with… Continue reading Overall TV Viewing Continues To Slide

The global Digital Terrestrial TV (DTT) set-top box market is poised to surpass $1 billion due to the analogue signal cutoff date of Feb. 17, 2009 in the US, and prospects of a large Chinese market, according to In-Stat. As DTT markets mature, the company forecasts that the growth in uptake of DTT tuners will… Continue reading DTT Set-Top Box Market To Surpass $1 Billion

Freeview is threatening Sky’s dominance in parts of the UK, according to a new spatial model of the TV landscape by Point Topic. According to the model, Sky’s market shares can be as high as 40% and as low as 27% depending on the options available in a given region. Tim Johnson, chief executive of… Continue reading Freeview Threatening Sky’s Dominance

Broadband users are watching around 33% less conventional television, according to communications watchdog Ofcom’s International Communications Market Report.Among 18-24-year-old broadband users, the UK is second only to China in its online video usage, with 77% of UK users in this age range watching music videos online, and 60% watching TV programmes via their broadband connection.The… Continue reading Broadband Sees Traditional TV Viewing Decrease

October saw a continuation of the downward trend for television revenue, with combined revenues falling by nearly 17% across terrestrial channels.GMTV was the worst hit, as the broadcaster saw its revenues fall by nearly 24% year on year, down from £6.8 million to nearly £5.2 million for the month.ITV1 also had a poor month, with… Continue reading TV Market Round-Up – October 2006

More than 3.2 million flat panel HDTVs will be sold to US consumers in the fourth quarter of 2006, which is more than twice the number sold in the fourth quarter of 2005, according to a new forecast from Pacific Media Associates. Pacific Media says that the HDTV price wars and the resulting low prices… Continue reading US HDTV Sales To Double Year On Year

Claims that digital video recorders (DVRs), video-on-demand (VOD) and emerging online platforms will cause the death of TV and result in the loss of billions in advertising revenue are incorrect, according to eMarketer. Audiences are becoming increasingly fragmented with the changes in TV distribution and access, but more people will watch more TV and video… Continue reading DVR And VOD Will Not Kill TV

October saw viewing shares fall year on year across most terrestrial channels, with BBC One and ITV1 both seeing dips of over 1 percentage point.In digital homes, viewing shares remained relatively static year on year, with BBC Two seeing the greatest change, with an increase of 0.8 percentage points.All ViewingITV1 saw its viewing share fall… Continue reading Television Viewing Round-Up – October 2006