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Virgin Media has been announced as the title sponsor of the Yamaha British Superbike team for 2007 in a six-figure deal.This continues a seven year relationship with Virgin Mobile and Yamaha, with the sponsorship now coming under the wing of the new entertainment and communications company.The Virgin Mobile Cup will also get a makeover –… Continue reading Virgin Media Sponsors Yamaha Bike Team

Sir Richard Branson’s company, Virgin Media, is said to be in secret talks with Channel 4 to sponsor Big Brother, after the news that Carphone Warehouse pulled the plug on their deal.According to reports in the trade press, if the two companies do reach a deal, Virgin Media could gain exclusive access to video-on-demand content,… Continue reading Virgin Media Could Sign Big Brother Deal

The start date for the digital switchover has been announced today by Digital UK, with Whitehaven and the surrounding area of Cumbria having BBC Two switched off on October 17 this year.Speaking today, Ford Ennals, chief executive of Digital UK, said that the remaining three analogue channels will be switched off four weeks later on… Continue reading Digital Switchover Gets October Start Date

Cable TV set top box manufacturers enjoyed a record year in 2006 as cable operators around the world signed up millions of new digital cable subscribers, according to new research from In-Stat. Fuelled by a sharp rise in demand for cable set top boxes in China, worldwide digital cable set top box unit shipments increased… Continue reading Cable TV Enjoyed Record 2006 Worldwide

More than one million households converted to digital television in the three months to the end of December last year in the UK, according to a new report from Ofcom. According to the communications regulator, growth has been driven by another strong quarter for digital terrestrial television (DTT), with total sales of DTT equipment reaching… Continue reading Last Quarter Of 2006 Sees More Than One Million Get Digital TV

Honda is to be the new sponsor of the 2007 Formula 1 on ITV, starting with the Australia Grand Prix on March 17.The integrated partnership, negotiated and to be delivered by Starcom+ the sponsorship arm of Starcom Mediavest Group, will include broadcast sponsorship of races, qualifying programmes on ITV1 and highlights on ITV4 as well… Continue reading Honda To Sponsor ITV Formula 1 Coverage

Consumers in the Asia-Pacific region will increasingly opt for higher-end set-top boxes that support personal video recorder (PVR) and high-definition features, according to a new study from ABI Research. This trend will be driven to a large degree by China, which will see the region’s largest increase in subscriber numbers. Serene Fong, broadband research analyst,… Continue reading Asia-Pacific Set For Growth In High-End Set Top Boxes

Channel 4’s reality behemoth, Big Brother, has lost its £3 million a year Carphone Warehouse sponsorship, after the telecoms giant pulled the plug on the deal following the much publicised racism row.Carphone Warehouse, which has held the sponsorship for three years, pulled all of its sponsorship I-dents from around Celebrity Big Brother in January (see… Continue reading Carphone Warehouse Hangs Up On Big Brother

Marston’s, the UK’s largest producers of premium cask ale, is to sponsor Sky’s on-air and online coverage of the cricket World Cup which begins in the Caribbean next week.The sponsorship covers sponsorship credits and break bumpers on Sky Sports broadcast coverage and branding on World Cup sections of skysports.com.Every match is being screened exclusively live… Continue reading Sky Gets Cricket World Cup Sponsor

Lisa Opie, Five’s managing director of content, has launched an initiative to enable viewers to directly pitch programming ideas to commissioners in a bid to reconnect the channel with its dwindling audiences.In an RTS speech last night, entitled ‘What is the point of Five?’ Opie said: “There has never been a way the viewer can… Continue reading Five’s Opie Announces Plan To Boost Programming