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An increase in the amount of minutes per hour of advertising on television would lessen the effectiveness of the marketing, according to panellists at the ‘Future of Television’ seminar, held by MediaTel Group in London yesterday.Recent reports have suggested that Ofcom is looking at the possibility of pushing up the current limit to as much… Continue reading Increase In TV Ad Minutage Would Damage Efficacy

ITV’s programming woes are not a direct result of the Contract Rights Renewal mechanism, but rather a lack of investment in the 1990s, according to Jim Marshall, chairman of Starcom Mediavest Group, who was speaking at MediaTel Group’s ‘Future of Television’ seminar in London yesterday.“The company spent a decade sorting out the business of the… Continue reading Panellists Show Little Sympathy For ITV’s CRR Woes

New broadband and IPTV statistics unveiled at the Broadband World Forum Europe in Berlin show that the number of people using IPTV services increased by 179% in the 12 months to 30 June 2007. The statistics, prepared for the DSL Forum by industry analyst Point Topic, reveal that over eight million people are now connected… Continue reading Eight Million People Now Using IPTV Services

Choice and peer recommendations will be at the heart of the next generation of electronic programme guides (EPGs), with personalisation becoming more prominent. Speaking at yesterday’s MediaTel Group seminar on the ‘Future of Television’, panelist Paul Cleghorn, of Tape It Off The Internet (TIOTI), said that the EPG is “on its last legs” and that… Continue reading EPGs To Get Personal

IPTV service Joost has signed a content deal with ITN On to provide news, entertainment and sports content on its platform.The deal will enable Joost viewers to access the latest UK, world, sports, showbiz, weather and business news, in addition to a weekly sports news bulletin ‘Sports Fix’ and daily football show EPL.The deal will… Continue reading Joost Signs Content Deal With ITN On

Rupert Howell, ITV’s new MD of brand and commercial, will aim to get the broadcaster “into some sort of virtuous cycle rather than the vicious circle that there’s been in recent times”.In his first public appearance since the appointment, at MediaTel Group’s ‘Future of Television’ seminar in London this morning, Howell told the BBC’s media… Continue reading Howell Reveals His Vision For ITV’s Future

Rupert Howell, ITV’s new MD of brand and commercial and the man tipped to greatly assist Michael Grade in turning around the broadcaster’s recent lacklustre performance, is to give his first public interview since his appointment at MediaTel Group’s ‘Future of Television’ seminar tomorrow.The former McCann Erickson Group president, who will assume his new post… Continue reading Rupert Howell Gives First Public Interview Since ITV Appointment At MediaTel Group Seminar

Peter Fincham, the controller of BBC One, has resigned following the Wyatt Report, which claims there were “misjudgements, poor practice and ineffective systems” in the production of the documentary A Year With The Queen.Sources within the BBC say Fincham and head of press Jane Fletcher, have been in talks with senior executives about their actions… Continue reading Fincham Quits Following Queen Doco Shocker

New research from Attentional has found that personal video recorders (PVRs) do not significantly affect viewing choices. Attentional says that according to surveys where respondents are asked about their viewing, viewers say that they watch more TV than they did before they got Sky+. However, the “peoplemeters” used by large continuous panels say that they… Continue reading PVRs Do Not Significantly Affect Viewing Choices

New research published today by Informa Telecoms & Media shows that digital TV penetration of Western European households will break the 50% mark by the end of this year. The 11th edition of Informa’s Western European TV report forecasts that digital homes in the region will total 135 million by 2012, equivalent to an 86%… Continue reading European Digital TV Penetration To Break 50% Mark