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Freeview is to unveil its first major marketing push for its personal video recorder, Freeview Playback, focusing on consumers who have yet to go digital.Online is at the heart of the campaign, with a variety of banners, skyscrapers and listings page sponsorships on sites such as lastminute.co.uk, timeout.co.uk and MSN from 11 June.The campaign will… Continue reading Freeview Launches Major Ad Campaign For PVR

April saw revenues fall for all terrestrial broadcasters for the third consecutive month, with total terrestrial revenues declining by over 10%.Revenues fell sharply in April for ITV1, as the broadcaster found itself over £15 million down on the previous year’s levels.Five also felt a 10%-plus drop in revenue, as the broadcaster ended the month with… Continue reading TV Market Round-Up – April 2007

A new report from Informa Telecoms & Media shows that digital TV will make major inroads in Latin America over the next five years. Digital TV households will more than treble in that time – from 5.9 million at present to 22.8 million by 2012. The 11th edition of Informa’s Americas TV report discovered that… Continue reading Digital TV To Take Off In Latin America

People are spending an average of 3.85 hours each day watching television, less than they have for almost a decade, according to the IPA’s Trends In Television report for Q1 2007. Although still increasing, the rate of growth of non-terrestrial channels’ share of viewing is slowing slightly, and stands at 34.6% for this first quarter.… Continue reading Viewing Levels Lowest For Almost A Decade

April saw viewing share in all TV homes fall for terrestrial broadcasters, with Channel 4 faring worst with a drop of over one percentage point year on year.A similar pattern played out in digital homes as all terrestrial broadcasters lost share year on year.All Television HomesChannel 4 lost the largest percentage share of viewing during… Continue reading Television Viewing Round-Up – April 2007

A new report from Continental Research forecasts that 7.9 million UK adults will use VoIP at least once a year in 2010. It adds that over the next 12 months, 43% of those ever using VoIP in the UK, Germany, Japan and the US expect to increase their usage. In addition, 17% of those not… Continue reading Convergence To Increase

A new survey has revealed that only 15% of internet users have downloaded a full-length TV programme and only 14% a whole movie. The survey, commissioned by CacheLogic and carried out by YouGov, questioned 2,400 UK internet users and found that the most common responses when asked “What would need to be addressed for you… Continue reading Just 15% Of UK Internet Users Have Downloaded TV Shows

A new report from Forrester Research estimates that paid video downloads will peak in 2007, generating $279 million in revenue, up from $98 million last year. Forrester predicts that new advertising models will drive the video download market and replace the paid for download model. A recent Forrester survey showed that only 9% of online… Continue reading Paid Video Downloads To Peak In 2007

Video on demand (VoD) revenues will reach $12.7 billion worldwide in 2011, making it one of the fastest-growing digital content services over the forecast period, predicts Ovum. Starting from a base of $2.7 billion in 2007, Ovum expects to see more telcos across the globe launching their on-demand content propositions, moving themselves into content distribution.… Continue reading Video On Demand Revenues To Reach $12.7 Billion

A new report from Screen Digest predicts that by 2011 mobile TV revenue will reach €4.7 billion from 140 million subscribers. The new broadcast services, says Screen Digest, which launched in only a handful of markets, are growing rapidly. For instance, Unicast services, delivered over existing 3G networks, have begun to generate real revenues in… Continue reading Mobile TV Revenue To Grow