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Fiat has signed an exclusive sponsorship deal with Five, which will see the car maker sponsor an entire evening on the channel.Following Ofcom’s decision to relax the rules surrounding terrestrial channel sponsorship, Fiat is using the opportunity to support an entire evening on Five, becoming the first advertiser to take advantage of this new form… Continue reading Fiat To Sponsor Evening On Five

A feature length episode of Wire In The Blood drew more than 5.9 million adults on average to ITV1 last night, giving the channel an audience share of 27% between 9pm and 10.30pm.The show, which whet the appetite of fans ahead of the new series, of course starred the indefatigable Robson Green as eccentric clinical… Continue reading Movie Length Wire In The Blood Attracts Over 5.9m To ITV1

November saw across the board increases for all the terrestrial channels, with Five attaining the best year on year revenue total. Five saw its revenue increase by 13.3% on November 2006 to £29.8 million with the next best performance coming from breakfast station GMTV (up 13.1% to £6.7 million).Across the whole ITV1 network revenue posted… Continue reading TV Market Round-Up – November 2007

Japanese manufacturer Sharp has said that the average size of an LCD TV in a European home is set to rise in the next ten years, potentially reaching 60 inches by 2015.Tommaso Monetto, Sharp product manager Aquos LCD TV, said: “The growth in the popularity of larger screen TVs is underlined by the fact that… Continue reading European LCD TV Sizes To Increase

A new cross-media study carried out by Simmons has found that US consumers are 47% more engaged in ads that run with television programmes that they view online than those watched on a TV set. The study defines “engagement” according to six characteristics that respondents identify with media: “inspirational,” “trustworthy,” “life-enhancing,” “social interaction,” “personal time-out”… Continue reading US Online TV Watchers Show More Engagement With Ads

2007 saw television’s dirty laundry hung out after numerous TV phone-in scandals, beginning with Channel 4’s behemoth reality franchise, Big Brother, being thrust into the spotlight following tens of thousands of complaints about racist abuse on Celebrity Big Brother (see Big Brother Racism Complaints Reach An Estimated 20,000).Carphone Warehouse pulled its sponsorship, and complaints soared… Continue reading End Of Year Round Up: Television

This year’s incarnation of Celebrity Big Brother – Big Brother: Celebrity Hijack – failed to win the 9pm timeslot for Channel 4 last night, with an average of over 2.6 million adults tuning in to the new format.The programme, which saw the likes of Matt Lucas of Little Britain fame perform a stint as ‘Big… Continue reading Celebrity Big Brother Reincarnation Fails To Hijack Ratings

Orange has signed a content agreement with Setanta, which will allow the mobile giant to stream live coverage of every televised match of the Barclays Premier League through mobile portal Orange World.Setanta Sports 1, Setanta Sports 2 and Setanta Golf will be broadcast on the portal, with the content deal also allowing Orange mobile customers… Continue reading Orange Signs Setanta Content Deal

ITV1 has announced a major schedule overhaul, starting from 12th January, which includes Coronation Street now having two episodes on a Friday evening.As a result, the channel’s most popular show will no longer air on a Sunday. Fellow soap Emmerdale will also be dropped from Sundays and will instead run for 60 minutes on a… Continue reading ITV1 Overhauls Schedule

According to the recently released ChoiceStream 2007 Survey of Viewer Trends in TV & Online Video, 55% of US TV viewers watch some type of video on their computers, mobile devices or digital media players. It added that 66% of these consumers are watching at least one hour per week through these alternatives. Video-watching on… Continue reading Over 55% Of US TV Viewers Watch On Alternative Devices