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Ofcom has upheld complaints that a Channel 4 series, Pepsi Max World Challenge, broke Ofcom’s Broadcasting Code because of the amount of Pepsi branding featured in the programmes.The series, in which 12 amateur footballers were followed as they competed to see who had the best attributes to make a world class player, was found to… Continue reading Ofcom Upholds Complaint About Channel 4 Pepsi Sponsorship

One out of every ten online consumers in the US watches television broadcasts online, according to the latest Consumer Internet Barometer survey from The Conference Board and TNS. The top reasons given for watching TV broadcasts online are personal convenience and avoiding commercials. Only a small percentage of consumers claim that their traditional television viewing… Continue reading One In Ten US Online Consumers Watches Internet TV

Loopholes will be exploited by advertisers, undermining measures to cut the amount of high fat, salt and sugar advertising aimed at children that is set to be introduced, according to an alliance of health, medical and consumer organisations.The National Heart Forum, whose members include the British Medical Association, the British Heart Foundation and Which?, and… Continue reading Advertisers Will Exploit Loopholes In HFSS Ad Restrictions

September saw substantial drops in revenue for all terrestrial broadcasters, with GMTV faring worst, having lost over a quarter of its revenue year on year.ITV1 also had a poor month, even though it was the start of the new season and new dramas and ratings bankers such as X-Factor returned to the screen. The channel’s… Continue reading TV Market Round-Up – September 2006

Ofcom is to allow advertisers to sponsor entire TV channels and radio stations for the first time, instead of just individual programmes.Following a wide-ranging consultation conducted in February, the communications regulator now intends to amend the broadcasting code to expand sponsorship opportunities, enabling the sponsorship of any channel, as long as that channel only shows… Continue reading Ofcom To Allow Sponsorship Of Entire Channels

September saw viewing shares fall year on year across most terrestrial channels, with ITV1 and Channel Four both seeing dips of over 1.5 percentage points.In digital homes, BBC channels fared well while ITV1 and Channel Four both saw dips in share, whilst Five and Multichannel viewing remained static.All ViewingITV1 saw its viewing share fall year… Continue reading Television Viewing Round-Up – September 2006

Worldwide digital terrestrial TV (DTT) is expected to more than triple over the next five years, with growth driven primarily in Western Europe, according to IMS Research. IMS Research also says that research carried out on the DTT market suggest that pay-DTT services have a greater chance of survival where free DTT services are already… Continue reading Global DTT Expected to Treble

Global TV advertising clutter rose 16% from 2001 to 2005, according to new research from Initiative. Initiative says that ad clutter rose massively between 2001 and 2003 (11%), calmed in 2004 (1.8%) and rose again in 2005 (2.1%). Overall, this means that globally, television viewers now watch 65 more commercials a week (or nine more… Continue reading TV Advertising Clutter Grows 16% In Five Years

Titan Outdoor will switch its news content on its national ‘Transvision’ digital outdoor network of screens from the BBC to Sky News, giving Sky News an additional audience of around three million people each week.The BBC has broadcast on the Outdoor company’s 17 huge screens in Network Rail termini across the UK since 2003, and… Continue reading Titan Outdoor Swaps BBC For Sky News

The growth in penetration of digital video recorders in the US does not appear to be impacting live ratings of major network broadcasters live schedules and could be helping attract larger audiences to shows, according to MPG. MPG says that DVR playback contributed audience gains in the 18-49 age group of 0.2 and 0.3 Nielsen… Continue reading US DVR Penetration Not Impacting Live Ratings