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US Consumers are increasingly relying on non-traditional platforms for entertainment, news, shopping, and other activities, according to a new report from Universal McCann. The study The New ‘Digital Divide’, How the New Generation of Digital Consumers are Transforming Mass Communication, reveals that technology is the source of a current generation gap, with a younger segment… Continue reading US Consumers Relying On Non-Traditional Entertainment Platforms

The report forecasts that new digital platforms will generate $5 billion in yearly spend by 2011, with ad skipping DVRs putting $12 billion at risk. In the Evolving Business Models for Television & Filmed Entertainment report, JupiterResearch says that the projected figures will account for 2% of advertiser and consumer spending, with 5% at risk.… Continue reading Value Of New Digital Platforms Lies In Promotion

IPTV subscribers are predicted to more than double in 2007, to 13.3 million, from an expected 6.4 million in 2006. Recent research from Informa Telecoms & Media said that there will be 36 million IPTV homes by 2011, or around seven times as many as 2006 (see 36 Million IPTV Homes By 2011). Gartner says… Continue reading Worldwide IPTV Subscribers To Reach 48.8 Million by 2010

Just over half (52%) of Britons using the internet believe online and digital technology makes their life easier, although half (50%) say that they cannot keep up with the rapid progress, according to new research from Nielsen/NetRatings. The research shows that although 42% know what podcasting is, a third (35%) have heard of it but… Continue reading Digital Consumers Revealed In New Research

Digital television has reached over 70% of households in the UK, although most sales of Freeview boxes are for homes which have already gone digital, according to a new report from Ofcom. Ofcom says that during the three months to June, the proportion of households in the UK which receive digital television services on their… Continue reading Digital TV In 70% Of Homes

Digital switchover will be fundamental to the landscape of how and what people watch on television in the next few years, according to Ford Ennals, chief executive of Digital UK, who was discussing the forthcoming move at MediaTel Group’s ‘Future Of TV’ seminar yesterday. Clare Salmon, director of marketing and commercial strategy at ITV, agreed… Continue reading Digital Switchover Will Be Fundamental To TV Landscape

The huge increase in consumers going online to video rich websites is one of the most significant recent trends in television, and such sites could pose a threat to UK broadcasters. This was one of the issues raised at MediaTel Group’s latest ‘Future Of TV’ seminar, held in London yesterday. Rahul Chakkara, controller BBCi believes… Continue reading Rise In Broadband Could Threaten TV Channels In UK

The impact of PVRs on television advertising has been greatly over estimated, according to Ford Ennals, chief executive of Digital UK, who was speaking at MediaTel Group’s ‘Future Of TV’ Seminar yesterday. “We’ve always had ad skipping – it’s called changing the channel. To say that ad skipping is the end of advertising, which I… Continue reading Impact Of PVRs On TV Advertising Is Over Estimated

Video-on-demand (VOD) is expected to reach 65.6 million US households by 2010, compared with 26.5 million VOD households at the end of Q2 2006, according to a new report from Magna Global. Set top box DVR subscribers are set to reach 35.5 million (30.7% of TV households) by 2010, up from 15 million (13.7% of… Continue reading VOD To Reach Over 65 Million US Households By 2010

Rumours of the demise of the television industry are very much exaggerated, according to Clare Salmon, director of marketing and commercial strategy at ITV, who was speaking at MediaTel Group’s ‘Future Of TV’ seminar this morning. Jim Marshall, chairman of Starcom UK, agreed, saying that there was an “extraordinary amount of confusion and a lack… Continue reading Rumours Of The Demise Of TV Industry Are Exaggerated