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The number of Freeview households has passed the five million mark, fuelled by a strong uptake during the first quarter of 2005, with 466,430 more homes adopting the digital television technology, according to the latest figures from media watchdog, Ofcom. Ofcom estimates that, by the end of March, digital television penetration had reached 61.9% of… Continue reading Freeview Households Pass Five Million

The number of personal video recorders (PVRs) in the US are predicted to reach 32 million by 2010, with 7.4 million PVRs users forecast for the end of the first quarter of 2005, according to Interpublic Group’s Magna Global USA. The media company is uncertain whether the uptake of these devices will remain enthusiast-orientated, of… Continue reading PVRs To Reach 32 Million By 2010

Virgin Mobile has become the latest network provider to provide television content to its customers’ mobile phones after signing a deal with BT to begin a four-month trial of the technology within London. The new service offers Virgin Mobile customers access to live digital TV 24-hours a day, featuring the UK’s first mobile electronic programme… Continue reading Virgin Mobile Offers TV To Customers

Five saw its revenues increase by 1.1% year on year in April, marking the only revenue increase amongst the nation’s terrestrial broadcasters and pushing the company’s total figure to £24.5 million.The increase shows the broadcaster continuing to perform well, after parent company, RTL Group, revealed impressive profits in the 12 months to December 2004, doubling… Continue reading Television Market Round-Up – April 2005

Media Group, OMD, has announced that it will begin testing a new form of media advertising that will deliver an advertising message, even when television viewers are fast forwarding through commercials. The announcement came at the Cabletelevision Advertising Bureau’s local advertising sales conference held in Chicago, with David DeSocio, OMD’s US director of strategic marketing,… Continue reading Advertisers Fight Back Against PVRs

Demand for Personal Video Recorder (PVR) products increased hugely in 2004, with unit shipments rising to over 11.4 million in 2004, up from 4.6 million in 2003, signalling an increase in consumer awareness of the concept of time-shifting television programming. According to research firm, In-Stat’s new report, TV Time-Shifting on the Rise: Worldwide PVR Unit… Continue reading Consumers Demand For PVRs More Than Doubles In A Year

Advertisers will be offered another channel to target consumers, with this week’s video games industry event, E3, showcasing a new media network that may eventually challenge television advertising expenditure. A new generation of advertising is being developed that exploits the growing networks of online gamers, providing a number of multi media forms that can be… Continue reading New Advertising Channel Poses Future Threat To TV

NTL Broadcast and O2 will be testing the televisual capabilities of the next generation of mobile phones, with BSkyB, Chart TV Show, Discovery Networks Europe, Shorts International and Turner Broadcasting among the first broadcasters to provide 16 television channels to customers with Nokia’s new 7710 handset. The six month trial will take part in the… Continue reading NTL And O2 Start First Mobile TV Trials

Less than a third of UK consumers have heard of the term “digital switchover” with a significant proportion not knowing where to turn to for advice, according to media watchdog Ofcom’s new Consumer Panel Study. The research showed that out of more than 2,500 consumers surveyed, just 10% said they were aware of the digital… Continue reading UK Public Unaware Of Impending Digital Switchover

Advertising expenditure is expected to rise by almost 5% this year and by nearly 4% in 2006, according to the latest figures from the Advertising Association (AA) and the World Advertising Research Centre (WARC). These estimates are more optimistic than previous figures released by the AA in its Advertising Forecast, which predicted advertising expenditure in… Continue reading UK Adspend Forecast To Rise 5% In 2005