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This year’s MediaGuardian Edinburgh International Television Festival could be the last to focus solely on TV, according to Alison Sharman, 2006 advisory chair and ITV director of factual and daytime, who reflected on the festival’s possible direction for the future at the event’s launch this morning.With the dramatic and rapid evolution of broadcast that is… Continue reading MediaGuardian TV Festival Could Have Future Focus On All Media

US advertising is expected to grow by 5.6% this year, with a gain of 6% in overseas advertising. In addition, a total worldwide advertising growth of 5.8%, to $602.4 billion, is expected for 2006, according to new figures released by Universal McCann. This is a downward revision of Universal McCann’s previous figures (see McCann Expects… Continue reading US Adspend Expected To Grow 5.6% This Year

Advertisers have little to fear from PVR use, according to new research carried out by Sarah Pearson of Actual Consumer Behaviour (ACB) and Patrick Barwise of the London Business School. The study, funded by a consortium of Ofcom, Channel 4, Five and Initiative, was revealed yesterday at a meeting of the Media Research Group. The… Continue reading Research Suggests Advertisements Still Viewed Live By PVR Viewers

Mobile TV is looming ever larger on the horizon but industry figures say that it is content that will make or break the platform. Speaking at the Broadcast Live conference, Graeme Ferguson, director of global content development at Vodafone Group, said that consumers had made it clear that content is everything when it comes to… Continue reading Mobile TV Will Rely On Content

The overall terrestrial marketplace saw little change in revenue year on year during May. However within this ITV1 and Five experienced the greatest fluctuations.Five had a great month, seeing its revenue increase by over £3.5 million year on year, a change of 14.6%.By comparison, ITV1 saw another dip in its revenue, falling by 3.2% to… Continue reading TV Market Round-Up – May 2006

By the end of 2008 there will be 100 million direct-to-home satellite pay TV subscribers globally, meaning that satellite will continue its reign as the top digital TV platform, according to a new study by Research and Markets. The report also examines satellite radio and points to Howard Stern’s departure from traditional radio to begin… Continue reading Satellite Industry To Grow

In the next five years the TV audience will take a far more pro-active role in the content that is shown, with advertisers having to adjust their revenue models to keep up with the changes in the industry, according to predictions outlined by ITV at the Broadcast Live conference. Jeff Henry, chief executive officer of… Continue reading Pro-Active Audiences To Affect Advertising Models

The global entertainment and media (E&M) industry has entered a solid growth phase and will increase at a 6.6% compound annual growth rate (CAGR) to $1.8 trillion in 2010, according to PricewaterhouseCoopers’ Global Entertainment and Media Outlook: 2006-2010. Digital video recorders, along with high definition television (HDTV) and digital television, will enhance the appeal of… Continue reading Solid Growth Forecast For Media Industry

Mobile TV broadcast subscribers worldwide will reach 102 million by the end of 2010, a giant leap from 3.4 million in 2006, according to reports by In-Stat. Recognising that using cellular networks to deliver content that millions want to watch simultaneously requires much greater bandwidth than is currently available, carriers are turning to mobile TV… Continue reading Mobile TV To Reach 102 Million Subscribers By 2010

A new report from Research and Markets says that the global digital media market is on the verge of massive changes owing to the convergence of telecoms, media and IT, with the changes driven by new developments in broadband technology and consumer electronics. The report forecasts that video streaming technology will be mainstream and fully… Continue reading Digital Media On The Verge Of Huge Changes