More Tv articles

More people in the US will watch more TV and video content in the future, not less, according to a new report from eMarketer. The US DVD and VOD Usage report explores the ways viewers watch television and states that viewers will consume content in a variety of different ways in the future, for example… Continue reading US Viewers Will Watch More TV And Video Content

The percentage of households with HDTV equipment had increased from 2% in February to 6% in July, an installed base of just over 1 million, according to a new report from Continental Research. Continental Research’s Autumn 2006 Digital TV Report says that over 1 million people already have HDTV-enabled TV sets, with another 3.5 million… Continue reading HDTV Households Increase To Over 1 Million

Personalisation and interactivity will be the key drivers of mobile TV according to a new report commissioned by Nokia and carried out by the London School of Economics (LSE). The report, titled This Box Was Made For Walking, predicts that the introduction and adoption of mobile TV will ultimately give way to a more personal… Continue reading Personalisation And Interactivity Key Drivers of Mobile TV

Ofcom is today expected to announce its decision on the potential restrictions on junk food advertising aimed at children, with broadcasters and advertisers waiting nervously for the regulator’s decision.Some in the media believe that the length of time Ofcom has taken to come to a decision (the consultation process was closed at the end of… Continue reading Ofcom Set To Reveal Junk Ads Decision Today

A new study on product placement in the US from Nielsen Media Research has found that 57.5% of television viewers recognised a brand when viewing a product placement in combination with a commercial, as compared to 46.6% of those viewers exposed only to a commercial for that brand. Nielsen Media Research adds that the reinforcement… Continue reading US TV Ads Get 20% Boost In Brand Recognition From Product Placement

Cadbury is to end its £10 million a year sponsorship deal with Coronation Street after 10 years, saying that it wants to look at new opportunities for the brand.According to reports in the trade press, Cadbury’s current two year deal with Coronation Street runs out at the end of 2007, although the confectionary giant has… Continue reading Cadbury To End Coronation Street Sponsorship Deal

In the first half of 2006 there were nearly 26.2 million VOD capable homes, according to new a new report from Kagen Research. This equates to 86% of the 30.4 million digital cable homes in the US, says Kagen in its Video On Demand: A Strategic and Economic Analysis report. According to the report, growth… Continue reading US VOD Capable Homes Reach 26.2 Million

The top 10 advertisers in the UK cut their spending on television by 11% year on year in the third quarter of 2006, according to new figures from Nielsen Media Research. TV expenditure is £857 million this year, down 8.9% from £941 million in Q3 last year, whilst spending by the top 10 advertisers is… Continue reading Top 10 UK Advertisers Cut TV Spending

Amongst US television households with digital video recorders (DVRs), more than 78% of all viewers who watch recorded broadcast primetime shows within a week play them back within two days and 84% play them back within three days, according to new research from Nielsen Media Research. Nielsen says that among viewers age 18-49, 76% played… Continue reading 78% Of US DVR Households Playback Shows Within 1 Week

Cable TV operators are continuing to expand the reach of their cable video and high-speed data services, according to a new report from In-Stat. In-Stat said that out of the 1.2 billion TV households around the world, 355 million are currently cable TV households. Total worldwide cable TV households are still increasing, although at a… Continue reading Cable TV Households Continue To Grow