More Tv articles

A new study by JupiterResearch has forecast massive growth for high definition TV (HDTV) viewing, with HDTV purchases set to constitute 70% of TV sales in the US by the end of the decade. The figures are a massive increase on current levels, with the next generation equipment accounting for 21% of all television sales… Continue reading HDTV To Dominate TV Sales By 2010

Dutch brewer Heineken is to withdraw from television advertising, redirecting its £6.5 million advertising budget and calling time on small screen commercials.The move is being made due to increasing questions over the effectiveness of television advertising, newspaper reports today claim, with Heineken now ploughing its budget into more sponsorship and point of sale promotions.The company’s… Continue reading Heineken Drops TV Ads From Marketing Mix

Douwe Egberts and Philips have teamed up to maximise consumer awareness of the Senseo coffee pod system through a multi-faceted direct media deal with ITV worth £7 million.The first phase of the agreement will see sponsorship of ITV’s new six-part comedy drama All About George and on line sponsorship of the chat show Parkinson.The All… Continue reading Douwe Egberts and Philips Team Up

TV marketing body, Thinkbox, has announced the appointment of ITV’s director of customer relationship marketing, Justin Sampson, as its first chairman.Sampson will take up the role from 1 November, having been appointed by the Thinkbox Board to act as lead ambassador for the organisation, representing Channel 4, five, GMTV, Turner Broadcasting, ITV, Sky, ids and… Continue reading Thinkbox Appoints Justin Sampson Chairman

ITV Sales has announced a partnership with Mobile Interactive Group (MIG) to create a cost effective and easy method for advertisers to link television adverts to the broadcaster’s mobile services.The new solution will use ITV’s already established 5-digit short-codes as an overlay on traditional TV advertising. Viewers will be prompted to respond to the ad… Continue reading ITV Signs Deal For Mobile Ad Tie-Ins

During September, internet uptake and consumption was central to the media industry, with a number of reports showing strong growth for the platform and discussing the implications this has on the advertising world. Research published at the beginning of the month by online magazine, Direct claimed that marketers are shifting their adspend onto online, with… Continue reading INSIGHTanalysis: Media Healthcheck – September 2005

The television market in the Asia Pacific is one of the largest in the world, with eMarketer showing that China alone accounts for over a third of all television households worldwide. According to eMarketer, digital technology, industry consolidation and continued economic growth are transforming the television sector in the Asia Pacific region, with the area… Continue reading Asia Pacific Leads TV Market

Interactive television and the implications for advertisers were discussed yesterday at the MediaTelINSIGHT TV Technology seminar, in conjunction with the MediaGuardian, with the panellists all asserting the importance of the new medium for capturing potential audiences. The panellists agreed that interactive advertising was becoming an increasingly important part of the media mix, with its engaging… Continue reading iTV Captures TV Viewers

Internet protocol video services in the Asia Pacific are increasing in popularity and forecasted to rise by nearly 80% annually through 2010, with the market’s revenues predicted to reach $4.2 billion by 2010, according to a new report from In-Stat. The new Asia Pacific IP-Based Video Service Market Analysis expects China, Japan, Indian and South… Continue reading Asia Pacific To See IP Reach $4.2 Billion By 2010

ITV’s advertising revenues could dip by almost 5% this year, with forecasts from media agency ZenithOptimedia painting a pessimistic picture for the broadcaster.According to the agency’s latest forcasts ITV stands to lose 4.8% of its revenues year on year, pushing the broadcaster’s total down to £1.59 billion.The downturn is predicted to continue into next year,… Continue reading ITV Set For Dip In Advertising Revenues