Columnists for The Media Leader share their predictions for the upcoming year, from surprise collaborations to the “black swans” on the horizon.
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In brief: Amazon, Apple, and ESPN had been rumoured to have also been interested in the package.
A selection of reporters’ favourite features, interviews, and opinion pieces from the past year.
In brief: Netflix is partnering with Nike to stream Nike’s Training Club, a fitness program with over 30 hours of exercise sessions.
Brands that fail to shed their broadcast roots will never unlock the creative potential of CTV.
Agency execs and industry leaders discuss what medium had the best year in 2022.
Advertisers would be well-advised to treat the growing AVOD market as an opportunity akin to broadcast, not just digital.
Mediatel Events’ recent Future of TV Advertising Global showed the extent of audience and media fragmentation and made the case for more collaboration.
ITV’s newly launched streaming service, ITVX, attracted 66.5 million streams in its first week, an increase of 138% year-on year.
From changing government regulation to the passing of the Queen and the sale of Twitter to Elon Musk, to say 2022 has been an eventful year in media and the world more generally would be an understatement.