Peter Field explained to Omar Oakes that audiences cannot become deeply engaged in pieces of entertainment in 15 or 30 seconds, and likened short-form video to chewing gum.
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Digital is responsible for causing a sea change in advertising towards the need to prove impact and effectiveness now that we can better measure it, argued Nick Manning on a recent episode of the podcast.
Netflix, Disney+, Paramount+, Max, Amazon Prime Video, and Apple TV+ will collectively grow subscribers from 751 million in 2023 to 946 million in 2029, according to latest estimates.
Effectiveness is about understanding what’s working — but current industry approaches aren’t, warns the WFA’s media services director.
The Attention Council’s CEO Andy Brown’s recent column on attention prompted several responses from media research leaders.
Podcast interview: Renowned advertising effectiveness expert Peter Field joins editor-in-chief Omar Oakes to discuss TV’s resilience, trust in media, and why attention research has rekindled his passion for media.
Bauer Media’s Lucie Cave explains why reality TV keeps turning to audio stars, and how podcast and radio presenters can “out-personality” any politician.
Audience data company Samba TV has partnered with “omnichannel” ads company Hawk to offer agencies and advertisers insights into geographic targeting and incremental reach across multiple media channels.
Review: ITV’s annual upfronts wanted to communicate the broadcaster ‘gets it’ by revamping its show at a new location. But a lot of the content was familiar, too, including jokes about Nigel Farage.
Columnist Nick Manning joins reporter Ella Sagar and editor Omar Oakes.