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Want to beat ad fatigue? Mix up formats, Magna and Snap say

Want to beat ad fatigue? Mix up formats, Magna and Snap say

06 Jun 2025 | Maria Iu

New research found that using both skippable and non-skippable formats double the impact on brand preference.

Lilo & Stitch and Mission: Impossible lead 50% May box office growth
Lilo & Stitch and Mission: Impossible lead 50% May box office growth
06 Jun 2025 | Jack Benjamin
Transparency at the forefront: Steering Europe’s CTV evolution
Transparency at the forefront: Steering Europe’s CTV evolution
06 Jun 2025 | William Jones
Sky Media: Brands shouldn’t miss their chance to connect with women’s sport fandom
Sky Media: Brands shouldn’t miss their chance to connect with women’s sport fandom
06 Jun 2025 | Karin Seymour
Media Pulse: Make pod ads relevant to the content and consumer attention will grow
Media Pulse: Make pod ads relevant to the content and consumer attention will grow
05 Jun 2025 | The Media Leader Staff
Better content metadata could boost value of CTV ad inventory, Gracenote report finds
Better content metadata could boost value of CTV ad inventory, Gracenote report finds
05 Jun 2025 | John Moulding

ABC adopts new ‘streamlined’ standards to reflect publishing’s digital shift

05 Jun 2025 | Jack Benjamin

The auditor has updated its reporting standards to better recognise the publishing industry’s digital transformation.

Growth, not grades: Media must shout louder about futures beyond exams

05 Jun 2025 | Katie Lee

The marketing sector has no reason to be built on school results. We have a duty to represent the richly diverse population in both our internal teams and the work we produce.

How going direct to consumer builds loyalty and engagement

05 Jun 2025 | Amanda Rottier

A direct-to-consumer model can help news organisations win in a fragmented environment by incentivising them to foster deeper connections with an audience that is opting in to their product.

Medialab partners WYK Digital to pilot training programme

05 Jun 2025 | Maria Iu

The independent agency has co-created the curriculum, with 60 early-career people taking part, including 20 from Medialab.

WPP CEO Mark Read: ‘No doubt’ there will be ‘fewer people involved’ in work due to AI

04 Jun 2025 | Jack Benjamin

At SXSW London, Mark Read admitted “there will be fewer people involved” in the work media companies do because of AI, but promoted using AI to unlock greater effectiveness and efficiency for clients.

Twitch streamer’s message to brands: ‘Trust us’

04 Jun 2025 | Jack Benjamin

Sheffield-based Soupforeloise sat down with The Media Leader at TwitchCon to discuss how to work with brands and the challenges in growing a full-time live-streaming business.

Time for journalists to do their job properly when it comes to Reform

04 Jun 2025 | Raymond Snoddy

If Reform is claiming, as it is, to be a party capable of governing this country, then the media must subject it to the same kind of scrutiny applied to Labour or the Conservatives.

Principal media in the age of attention metrics

04 Jun 2025 | Marc Guldimann

When done properly, with better metrics and a focus on real outcomes, principal-based trading can align agency and advertiser interests and deliver superior results.

OOH grows 1% in Q1

03 Jun 2025 | Maria Iu

Digital maintained its share of total ad revenue, while classic declined marginally.

WPP unveils AI-led ‘large marketing model’ Open Intelligence to boost brand performance

03 Jun 2025 | Maria Iu

Open Intelligence is trained to understand and predict audience behaviour and marketing performance, learning from trillions of signals.

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Ears to the future

27 May 2025

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