Netflix is absorbing podcasts while independent creators achieve studio-grade production. When everything looks like television, advertisers need a new way to tell what’s actually worth paying for.
Reddit is not really a hare; it’s a tortoise, and the advertisers making the biggest impact on Reddit have embraced its tortoise qualities, writes WPP Media’s David Wilding.
When companies support women at pivotal life moments instead of sidelining them, they gain loyalty, stronger leadership, and long-term resilience, says Coolr’s UK MD.
The IWD theme, ‘Give to Gain’, resonates strongly with the co-chair of Women of Havas. When women support women, we don’t just lift individuals, we strengthen the entire industry.
Women’s sport is not only becoming more visible, but that visibility is increasingly translating into commercial value. This progress should be understood as an invitation, says Women’s Sport Trust’s Tammy Parlour MBE.
The unofficial IWD 2026 mantra feels less like progress and more like ‘cheer up, love,’ writes Nicola Kemp.
Welcome to the Brief, The Media Leader’s round-up of media news.
IAB UK’s head of insight joins host Jack Benjamin to unpack its latest digital adspend report, and explain why video was a driving force for double-digit growth last year.
The Media Leader asked various women across the industry to highlight and champion a woman who has supported and helped to shape their career.
February box office in the UK and Ireland totalled £82.2m, led by Emerald Fennell’s mixed reviewed ‘Wuthering Heights.’
More people in media are gravitating toward B Corps. Specialist Works’ managing partner examines the trend and asks what it means for the future of agencies.
