The creative studio, led by Nico Sarti, is pushing a consultative strategy with brands amid a push for revenue.

UM’s global brand president discusses the media agency’s media planning proposition, the value of agency brands, and how she has navigated her team through the transition from Interpublic Group to Omnicom Group.

Meta and Google have been found liable for a woman’s harmful social media addiction. Is an additional harm the business logic that values the attention advertisers want to monetise?

Let’s move beyond the idea of “brand vs performance” and instead focus on what drives growth across the whole advertising ecosystem, writes WPP Media Solutions’ SVP.

Momentum alone is not enough for challenger sports, and chasing one-dimensional models is risky. The future lies in layered strategies that balance authenticity with scale, writes Engage Digital Partners’ CEO.

In the AI era, brand equity will become a machine-readable signal, reshaping how brands think about marketing investments and their reliance on deterministic and personal data, writes Ogury’s CEO.

Welcome to the Brief, The Media Leader’s round-up of media news.

The annual Living Room Study commissioned by RTL AdAlliance finds that 14% of Europeans go straight to a BVOD service after turning on their TV – up 6 percentage points in a year.

Together with adtech company ShowHeroes, the media agency commissioned a 4,400 person study in Europe that shows streaming subscription fatigue. The authors claim FAST will scale as subscription growth plateaus.

Sports stars’ self-expression opens the door to partnerships that feel additive rather than interruptive. But only when it’s an extension of peak performance, not a replacement, writes Mongoose’s COO.