The Media Leader introduces the quarter-finalists of the return of Media Mind.
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Today’s attention economy is fluid, meme-driven, game-infused and influencer-fuelled. Brands can no longer rely on linear storytelling. The best modern storytelling is multiplayer.
The initiative’s “baby POC” is moving into its teen years by expanding its panel and capabilities, and it is inviting more advertisers to take part.
The Ventura platform will not sell its own inventory — not even home-screen ads. The pitch to content owners is: you can trust us not to compete, so share more data to help us all thrive.
Bauer Media Advertising’s Simon Kilby predicts how AI will support some key media trends over the next five years.
Follow live as we report from The Future of Media Manchester 2025.
With new LHF ad restrictions less than a month away, The Media Leader explores how different channels are preparing for the change and how they will be affected.
The Media Leader introduces the quarter-finalists of the return of Media Mind.
From Jimmy Kimmel’s suspension to reinstatement, the US’s first amendment is under fire as business interests appear to take precedence.
The Media Leader introduces the quarter-finalists of the return of Media Mind.