The CEO of the Digital Place Based Advertising Association reports on a week in Las Vegas, navigating the potential for DOOH in an increasingly AI-driven landscape.
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What does a young Beckham have in common with a young Windsor? Both are content to vent their rage in public to the detriment of future happiness.
Analysis: The concept of podcast “shows” is continuing to accelerate with the UK’s largest independent podcast producer, Goalhanger reaching 250k subscribers and Netflix announcing its own exclusive video podcast.
Analysis: OpenAI has taken on a huge amount of debt to make its AI future a potential reality. An advertising model is needed to drive increased revenue, but are advertisers interested?
Co-CEO of Smartclip joined The Media Leader for an exclusive interview to discuss what’s next in TV.
Welcome to the Brief, The Media Leader’s round-up of media news.
A study developed by Podscribe and Oxford Road measures the relative strengths and weaknesses of “pure audio” vs YouTube “simulcast” podcasts finding the latter’s impressions are less valuable and can’t be deemed as fungible despite industry standard.
The opportunity for AdTech is not louder promises, but AI tools that quietly make everyday planning and buying easier. Converge’s CEO explains.
Brands should build bridges before towers and think breadth before breakthrough. Phil Rowley explains Horizontal Progress.
The Observer’s new commercial chief speaks about why he’s prioritising a “luxury” experience for clients, and the effort to diversify the title’s fledgling product offering.