Is the festive idealism of families watching your ads together at risk of becoming a ghost of Christmas past? Not if cinema has anything to say about it, argues DCM’s head of insight.
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Buzz Lightyear is not the only disruptor making a comeback; direct mail is also on the smart marketer’s radar for 2026, says Marketreach’s Sonia Danner.
The brief – The Media Leader’s daily round-up of media news.
Samsung Ads and Havas discuss their recent Domino’s ad campaign, the first in Europe to use Samsung Ads’ GameBreaks ad format.
David Amodio and Jay Kassam will join the new-look senior commercial leadership team as head of sales, and head of business operations and revenue innovation, respectively, beginning in January.
A modernisation of the merger rules is long overdue, but change in the public interest is afoot, explains Ray Snoddy.
If Meta can meet the IAB’s Gold Standard Certification whilst, as Reuters reported, the platform generated $16bn in ad revenue from scams and banned goods, then what is the role of the standard?
After helping many brands over the years develop their HOWs, Perfect Storm’s Dan Svikis has become attuned to the red flags that may signal it’s missing from that vital layer of comms planning.
The brief – The Media Leader’s daily round-up of media news.
EssenceMediacom and Tesco take home the double for advertiser of the year and the grand prix award from the Newsworks Awards 2025