Jens Torpe, the co-founder of City A.M., has said that if the National Readership Survey is to survive it should call time on the personal interview methodology and embrace web-based panels.
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Long-running culinary cook-off, MasterChef (9pm) returned to BBC One’s screens last night after the schedule mainstay deprived the TV viewing nation of John Torode and Gregg Wallace’s combined beauty for an agonising eight months.
“Transparency is still high on the agenda,” says the new ISBA president, Britvic CEO, Simon Litherland, during his opening address at the 2015 ISBA conference.
Monday night saw ITV’s latest novelty crime drama reach the half way point of its very short run, with the second episode of its heavily Sherlock-influenced historical mystery taking quite a knock, week on week.
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Full report available at: >Mediatel Connected > Connected Surveys > Data
Where are all the female creative directors in the ad industry, asks Nadja von Massow of DST Applied Analytics.
Stick on your party hat as ZenithOptimedia’s Richard Shotton uses new research to quantify the impact of birthdays on spending.
TV advertising revenue increased for the fifth consecutive year in 2014, according to full year revenue figures provided to Thinkbox by the UK commercial TV broadcasters.
Bampton has agreed with the broadcaster’s new owner, Viacom, to continue as a part-time consultant for Channel 5 from 1 April to help with the transition.