More Uk articles

December was a difficult month for terrestrial stations, with all channels recording a year on year decrease in commercial revenue. The worst affected was ITV1 network, which saw revenue fall by 19.5% compared to December 2007, to stand at £88.52 million.The next biggest fall was seen by Channel 4, with a year on year decline… Continue reading TV Market Round-Up – December 2008

Egmont is launching a dedicated in-house customer publishing business, called CanDo, to provide bespoke book publishing for brands.The seven-strong CanDo team, will report to Gillian Laskier, group sales director at Egmont, building on earlier projects such as the Mr Men/Little Miss ‘free for every reader’ book promotion with the Mirror newspaper and on-pack offers such… Continue reading Egmont UK launches customer publishing business

Internet users do not like to be disturbed by advertising while watching VoD content but instead prefer to see ads when shopping online, according to new research from the IAB.The best time to reach out to the majority of consumers with ads is during e-commerce activity, while users are looking for the best deals or… Continue reading IAB: Online advertisers must “respect consumers”

This week’s edition of “The Inside Line” looks at plans for an audience measurement system for mobile media. Each week we will take a key media topic and ask the industry for its opinion.This week’s question:In light of the GSMA’s plans to roll out an audience measurement system for mobile media, what do you think… Continue reading The Inside Line: Audience measurement for mobile media

Condé Nast appears to have started a new LOVE affair with the launch of Katie Grand’s much-anticipated ‘fashion and fame’ glossy title…LOVE, a brand new magazine that promises “edgy and experimental” editorial, hit the shelves earlier this week – carefully planned to fall in line with London Fashion Week – but in times of economic… Continue reading Condé Nast’s new LOVE

ITV has said that more users than ever would recommend its flagship website to friends.A visitor profile survey of 4,268 UK adult visitors to ITV.com in December 2008 has shown that most sections of the site had increased their Net Promoter scores – a measure of loyalty whereby visitors are asked if they would recommend… Continue reading ITV.com users “would recommend site to friends”

Centaur, owner of Marketing Week, has issued a profit warning after revealing that recruitment advertising in January will be down 66% year on year. The company, which report its half-year results next Thursday, issued a trading statement today saying trading in February has shown “few signs of improvement”. “We have not experienced any material change… Continue reading Centaur issues profit warning

The Government has invited media organisations to submit plans for a new public service broadcaster to rival the BBC.Last month, Lord Carter suggested that Channel 4 should be at the heart of a separate public service broadcasting entity, outside of the BBC, in his long-awaited Digital Britain report.However, the report does not guarantee that a… Continue reading Media organisations invited to submit new PSB plans

Reed Elsevier still plans to sell is business-to-business arm, Reed Business Information, despite pulling the division off the market. In its full year 2008 results published today, Reed also revealed that its profits were down almost 40%. The company halted the proposed sale of RBI in December, saying that the worsening state of the economy… Continue reading Reed Elsevier still planning to sell trade magazine division

The mobile internet will finally come of age this year and mobile video will take off, according to predictions from the Mobile Entertainment Forum (MEF). The MEF also predicts that the industry will see greater pricing transparency for consumers, although mobile advertising still will not become mainstream. The MEF’s top ten trends for 2009 list,… Continue reading Top 10 mobile entertainment trends for 2009