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Giving an agency perspective on online audience measurement at yesterday’s ABCe Interaction event, Pete Robins, deputy chair, IPA Digital and founding partner of Agenda 21, said that although agencies have become better at handling online data, they still have a long way to go.“Data is the thing that will drive our industry – agencies are… Continue reading ABCe Interaction: Still room for agencies to improve

The media, telecoms and creative industries are set to gain access to a new £2.5 billion public fund aimed at creating more highly skilled jobs, according to Alistair Darling.In his budget announcement yesterday, the chancellor said: “There is £2.5 billion for business, to encourage investment in the industries and high-paid high-skilled jobs of the future.”In… Continue reading Darling: Media industry to get £2.5b public fund

Xfm breakfast DJ Alex Zane is leaving the Global Radio station and being replaced by Ian Camfield, currently presenter of the 12-4pm slot.It is understood that Zane is leaving by “mutual consent” as he has come to the end of his contract. His last show will be this Thursday.The latest RAJAR figures, for Q4 2008,… Continue reading Alex Zane to leave Xfm’s breakfast show

The BBC’s free to air high definition channel BBC HD is now available via BBC iPlayer, allowing users to stream HD programmes for up to seven days after broadcast.BBC iPlayer users will now be able to download and watch a wide range of high definition programmes from across other BBC channels, with up to five… Continue reading BBC HD comes to iPlayer

Despite the credit crunch, the internet is continuing to prove the medium of choice for more European advertisers as they seek to maximise return on investment. According to a report from the European Interactive Advertising Association, 70% of advertisers claim that their allocated online ad spend is increasing in 2009. The survey was conducted online… Continue reading Online continuing to be the medium of choice for European advertisers

ISBA is set to back Project Canvas, the video-on-demand venture proposed by the BBC, ITV and BT, as “an important commercial counterbalane” to the BBC’s iPlayer service.Regulators are currently in the process of reviewing the proposed service, which would use an open internet connection to deliver on-demand viewing to television screens.Project Canvas follows the joint… Continue reading ISBA endorses BBC’s Project Canvas

Press Gazette, the newspapers’ trade magazine will continue to publish under its new owner Progressive Media.Earlier this month, the title’s former parent company, the Wilmington Group, announced that the magazine would cease printing after the May edition due to the current economic conditions (see Press Gazette to close after 40 years).At the time, a company… Continue reading Press Gazette lives on

Paul Maskell, research director at Ipsos MediaCT, examines YouTube’s impact on traditional media for delivering music videos…

Yahoo! warns it could cut 5% of its global workforce despite posting pre-tax profits of nearly $80 million in the first quarter of 2009.Yahoo!’s chief executive Carol Bartz said the company “is not immune to the ongoing economic downturn” when she unveiled the search engine’s financial results last night.Last October, the company announced it would… Continue reading Yahoo! warns of job cuts as Q1 figures are released

While audience fragmentation is continuing, viewing of video content – including via the television set – is growing, according to the second Accenture annual Global Broadcast Consumer Survey. The survey, of more than 13,000 consumers in 13 countries, found that consumption of video content has risen during the past year in virtually every age range… Continue reading Consumers increasingly watching video content on multiple platforms