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The internet’s share of US media ad spending is rising by at least 1 percentage point every year, for two reasons: Marketers are spending more on internet ads and less on ads in traditional media, according to a new report from eMarketer. The US Ad Spending report analyses the shifts in the media landscape due… Continue reading Online share of US media ad spending continues to rise

ITV1’s UEFA Champions League Live coverage pulled in the highest ratings last night with more than 9.5 million peak viewers after 9pm.The explosive second-leg tie between Chelsea and Liverpool, which has been dubbed ‘the game of the season’, attracted more than 7.4 million average viewers and an impressive 31.2% audience share.Elsewhere, the third in the… Continue reading ITV’s football coverage triumphs with over 9.5m viewers

IPC has appointed GQ magazine’s Lewis Tucker as the new advertising director of its fashion title InStyle.Lewis, who joined GQ in 1999 as fashion advertising manager and has since been promoted to advertising director and associate publisher of GQ Style, is set to take up his new position at InStyle on May 5.Southbank’s group advertising… Continue reading GQ’s Lewis Tucker is set to join InStyle

Advertiser body ISBA has published a new report looking at payment by results mechanisms that can help clients and agencies get a fair deal in their negotiations.The second Payment by Results report, commissioned by ISBA and conducted by the advertising research consortium (ARC), sets out to aid clients and agencies benchmark their remuneration arrangements.Jonathan Lace,… Continue reading ISBA publishes report outlining payment by results mechanisms

Men’s free weekly magazine Sport has suspended publication after its French parent company, Sport Media & Strategy, went into administration.The last issue of the magazine – which is distributed each Friday at tube stations, gyms, health clubs, and airports – came out on April 3.It is understood that a buyer will now be sought for… Continue reading Sport magazine suspends publication

Britain’s Got Talent stormed back onto the nation’s screens on Saturday night, with a strongman who pulled a car with his ear helping the show to pick up a peak audience of 11.4 million viewers for ITV1.On for an hour and a half from 7.30pm, the show had a peak share of 49.2% of the… Continue reading Strong return for Britain’s Got Talent

The Local Radio Company (TLRC) has rejected a takeover bid from rival radio group UKRD. Last week, Hallwood Financial made an offer of £1.8 million for TLRC, following which TLRC independent non-executive director John Perriss strongly recommended the company’s shareholders reject the £1.25 million offer from UKRD. Hallwood Financial already owns 28% of TLRC and… Continue reading Local Radio Company turns down UKRD takeover offer

Universal Music Group (UMG) is working with Google’s YouTube to launch a new music and video entertainment service featuring UMG’s premium video content.Called Vevo, the ad-supported service will launch later this year, with the technology infrastructure provided by YouTube.On YouTube, this content will be exclusively available through VEVO.com and a new VEVO channel through a… Continue reading Universal Music and YouTube to launch music video service Vevo

A new report from media analyst Screen Digest predicts that online advertising will fall 5% in 2009.Screen Digest’s 2009 report, based on the US IAB’s recently released full year report for 2008, said that while internet advertising grew 10% in 2008, the fourth quarter was almost flat at +2.6%, a significant change from the first… Continue reading US online advertising forecast to fall 5% in 2009

Magna Global has released a new US forecast predicting that DVR subscriber households will hit 51.1 million (43% of US TV households) by the end of 2014, up from 29.8 million (27% of TV households) at the end of 2008. Over the 10 years between 2004 and 2014, Magna estimates that DVRs will contribute to… Continue reading US DVR subscriber households to hit 51.1m by end of 2014