Listening to the radio via DAB showed a large increase in Q1 2009, growing from a total of 116 million hours in Q4 2008 to 130 million hours in Q1 2009, according to the latest RAJAR data.The figures have slowly risen from 111 million to 116 million hours over the past year before this leap… Continue reading RAJAR Q1 09: Digital
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The latest RAJAR figures, for Q1 2009, are released today, with Magic 105.4 recording the highest weekly reach in London for the ninth consecutive quarter.Johnny Vaughan’s 95.8 Capital Radio breakfast show, meanwhile, remained the Capital’s top morning listen, with a weekly reach of more than 1 million, after an impressive year on year increase of… Continue reading RAJAR Q1 2009: Round-up
JCDecaux has revealed that UK street furniture and billboard revenues declined in the first quarter of 2009. Chief executive of JCDecaux, Jean-Charles Decaux, predicted a group-wide revenue decline of 15% for the first half of 2009, as the company posted a revenue decline of 11.9% in Q1. Across the group, the company’s street furniture revenue… Continue reading JCDecaux sees Q1 decline in UK street furniture and billboard revenues
Total US advertising expenditures declined 4.1% year on year in 2008, to $141.7, according to new data from TNS Media Intelligence. TNS found that ad spending during the fourth quarter of 2008 plunged 9.2% against the same period in 2007. Jon Swallen, SVP research at TNS Media Intelligence, said: “The ad market at 2008 year… Continue reading US ad expenditures fall 4.1% year on year
TV put in another robust performance in the first three months of 2009, with average daily hours viewed standing at 3.96 hours for all individuals, according to the latest IPA Trends in Television report published today. This compares to 3.74 hours in Q4 2008 and 3.97 hours year on year, said the IPA. It also… Continue reading IPA Trends in Television report
Revenue in the US television industry will fall below the $20 billion mark starting this year, according to a report from BIA Advisory Services. After six years with US TV revenue hovering between $20-22 billion, BIA expects 2009 to end at an even $17 billion in revenues, a 21.2% drop from 2007’s $21.5 billion. BIA’s… Continue reading US TV ad revenue to fall below $20bn mark this year
Channel 4 increased its share of advertising and share of peak-time viewing in 2008, despite cutting its programme budget.The broadcaster reported a record share of UK TV advertising at 24.1% and a record share of peak viewing of 12.7% – up 1% – in its annual results for last year.Channel 4’s record results come after… Continue reading Channel 4 announces record share of advertising
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TV put in another robust performance in the first three months of 2009, with average daily hours viewed standing at 3.96 hours for all individuals, according to the latest IPA Trends in Television report published today.This compares to 3.74 hours in Q4 2008 and 3.97 hours year on year, said the IPA.It also found that… Continue reading IPA Trends in Television report: Another robust performance from TV
ITV1’s UEFA Champions League Live coverage attracted more than 9 million peak viewers during the all-important evening slot last night.The Arsenal v Manchester United semi-final, which saw Man Utd win 3-1 at Arsenal’s home-ground with two goals from Ronaldo and one from Park, pulled in 7.4 million average viewers and a 31.8% share between 7.30pm… Continue reading Arsenal v Man United scores over 9m viewers
Chris Hancox VP marketing and creative services at Comedy Central, discusses the recent rebrand of Paramount Comedy to Comedy Central…Paramount Comedy has been the UK’s only dedicated comedy channel since 1996, but we recently took the decision to rebrand the channel to Comedy Central; after careful strategic planning, a great deal of consideration and some… Continue reading Not just another rebrand… The success story of Comedy Central