Panini’s Bliss magazine, aimed at teenage girls, has undergone a redesign featuring a new-look logo.The revamped mag will hit newsstands on April 22 supported by a sampling campaign, retail promotions and press marketing.As well as a new logo, the title will also feature new columnists and updated page layouts.It will retain its current cover price… Continue reading Bliss magazine gets new look
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Amazon has blocked the online advertising system Phorm from scanning its web pages to produce targeted ads.Phorm has conducted trials of its technology with BT, which is marketed as Webwise, and now plans to roll out the service to BT users after analysing the findings.However, Amazon UK said: “We have contacted Webwise requesting that we… Continue reading Amazon blocks Phorm
Newspapers could lose out by ditching their print editions and going online-only, according to a new study from City University.The study, focussing on Finnish financial newspaper Taloussanomat which went online-only in December 2007, found that although costs can be cut, revenues could be in danger.The paper, which went fully online following heavy financial losses, saw… Continue reading New study examines problems facing online-only newspapers
Regional newspaper publisher Newsquest has seen total advertising revenue fall 38.7% year on year in the first three months of 2009. Financial results published today by the firm’s US parent company Gannett also show that UK classified advertising revenue was down 45.1% in the first quarter. Craig Dubow, chairman, president and chief executive of Gannett,… Continue reading Newsquest’s ad revenue falls 38.7% YoY in Q1
The Independent is investing in a new online video player that will host short-form content across its website, such as Bebo’s online drama, The Gap Year.The new video channel, still in development stages, is being set up to replace the site’s previous channel, which was taken down several months ago.A wider range of content on… Continue reading Independent.co.uk invests in new online video player
Virgin Media claims viewers are positive about advertising when watching on-demand content from commercial providers.The cable broadcaster today announced the findings from its first “dynamic advertising trial” on its on-demand TV service, which found that triallists were happy with relevant adverts, particularly before programmes.Respondents preferred to see 30-second ads before on-demand programmes and also favoured… Continue reading Virgin: Viewers are positive about on-demand ads
The internet’s share of US media ad spending is rising by at least 1 percentage point every year, for two reasons: Marketers are spending more on internet ads and less on ads in traditional media, according to a new report from eMarketer. The US Ad Spending report analyses the shifts in the media landscape due… Continue reading Online share of US media ad spending continues to rise
Facebook had 275 million users worldwide as of February this year and is the top social networking site in Europe, according to new research.The site became the #6 ranked web property worldwide with 275 million visitors in February, a 175% increase versus year ago, a report from comScore reveals.In Europe, the site has seen a… Continue reading Facebook is top social networking site in most European countries
The internet will overtake traditional TV as the most consumed form of media for the first time in June 2010 if current growth trends continue.According to a new report from Microsoft, internet consumption in 2010 will average 14.2 hours per week, or over 2.5 days a month, compared to 11.5 hours a week, or 2… Continue reading Microsoft: Internet to overtake TV as most consumed form of media
Virgin Media is offering enhanced email services to its home broadband customers in partnership with Google.The new email service will see Virgin Media customers get over 7GB of storage and @virginmedia.com email addresses for the first time.Virgin Media’s new email service will be one of the largest deployments of Google Partner Edition Apps, which allow… Continue reading Virgin Media offers enhanced email services with Google
