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BBC One’s fantasy drama series Ashes to Ashes returned with an impressive 7 million viewers last night, banking the all-important peak-hour ratings.The eighties drama, starring Philip Glenister and Keeley Hawes, attracted over 7.1 million peak viewers and a 29.1% average audience share between 9pm and 10pm.At the same time, ITV1’s daily trip to Hell’s Kitchen,… Continue reading Ashes to Ashes returns with 7m viewers

Nima Yassini, head of digital at RMG Connect, looks at the things marketers should – and shouldn’t – be doing to understand and engage with consumers online…Understanding consumers has always been a vital part of any marketing campaign, as you can only start to build effective and targeted communications when you have a thorough and… Continue reading Online chat – how to understand and engage with consumers

Global Radio is expected to confirm the sale of eight stations in the Midlands to Bauer Media in a deal thought to be worth around £30 million.Last year, Global offered to dispose of the eight Midland-based stations in a bid to appease competition concerns by the Office of Fair Trading over Global’s £375 million purchase… Continue reading Global expected to confirm £30m deal with Bauer

Social networking via mobile phones is increasing with 44% of young people viewing pages on the move, according to new research from the Internet Advertising Bureau.The report, of nearly 2000 UK adults, found that updating social network sites via mobiles is rising, with 25% of all respondents logging on the check or update their pages.16… Continue reading Mobile social networking is on the up

BBC One saw a slight rise in its viewing share in March, with the four other main terrestrial broadcasters showing year on year declines.All ViewingBBC One’s viewing share rose to 21.5% in March following a year on year increase of 0.3 percentage points. Last month saw the return of The Apprentice to BBC One, with… Continue reading Television Viewing Round-Up – March 2009

Wikipedia has become the latest publisher to block online advertising system Phorm from tracking users across its portfolio of sites.The system, which builds profiles of users by scanning keywords on websites they visit and then assigns relevant ads, has been up against tough opposition over the past few weeks.Wikipedia released a statement, which said: “The… Continue reading Wikipedia to block Phorm

Independent News & Media has postponed publishing its annual results for a second time while debt talks continue.INM was due to release its 2008 figures this Friday but the company’s management will continue to hold talks about reducing its £1.3 billion debt until it announces its results next Thursday.Reports suggest that the company was hoping… Continue reading Independent News & Media delays annual results announcement

Britain’s Got Talent performed well in the weekend ratings war, pulling in the highest overall viewing figures despite competition from the big FA cup match.The second audition show, presented by Ant and Dec, even managed to beat its return ratings, with more than 12.3 million peak viewers compared to last week’s peak audience of 11.4… Continue reading Britain’s Got Talent performs well

The BBC is set to appoint its first Online Access Champion in a bid to bridge the digital divide, according to its chief operating officer Caroline Thomson.Speaking at the Digital Britain summit in London on Friday, Thomson announced that Seetha Kumar will take on the role to make sure the BBC plays its full part… Continue reading BBC steps up to bridge the digital divide

Trade secretary Peter Mandelson has hinted that the government could be ready to fund the implementation of UK-wide next-generation broadband.Speaking at the Digital Britain summit held in London last Friday, Mandelson said that government money could be used to improve the current situation where 12.5 million homes in the UK still have no access to… Continue reading Mandelson hints at government funding for next-gen broadband