Egmont Magazines has launched a new monthly magazine, Playhouse Disney, aimed at 2 to 4 year-olds.Launching this week with a cover price of £2.25, the magazine will have an initial print-run of 100,000 copies.Each issue of the magazine will have branded covermounts; the launch issue will include a giant My Friends Tigger and Pooh ‘Pop… Continue reading Egmont Magazines launches new Playhouse Disney title
Twenty-six percent of European advertisers used behavioural targeting technology in 2008, a new survey has found. According to a new report by Forrester, the number of advertisers using the technology was up 10% on 2007. Marketers’ use of behavioural targeting has grown quicker than other targeting methods because of an increased awareness of the technology,… Continue reading 26% of European advertisers used behavioural targeting in 2008
Daily Newspaper MarketOverall, the daily newspaper market was down 3.6% year on year in March, although the Daily Star‘s circulation was up a very impressive 13.5%.There was a big year on year drop for the Independent, down by around 16.5%, with other daily titles also recording falls. National Newspaper ABC Figures – March 2009 Daily… Continue reading ABC National Newspaper Round-Up: March 2009
The latest ABC figures show that the Evening Standard‘s circulation dropped 1.3% year on year in March, leaving the evening paper with a total circulation of around 280,500.The afternoon freesheet thelondonpaper saw its distribution remain static year on year, at almost 600,000 copies, while rival title the London Lite was up 1.2% to around 400,500.Morning… Continue reading ABC London Newspaper Focus: Mar 2009
UKRD has called on The Local Radio Company’s (TLRC) shareholders to accept its £1 million cash offer for the business, amid warnings that TLRC requires additional funds to continue trading beyond April.Local radio firm UKRD, which already owns 13.5% of TLRC, made an offer to buy the rest of the company two weeks ago, however,… Continue reading UKRD calls on Local Radio Company to accept £1m cash bid
New UK search engine Oparla is offering web users the chance to pre-register to its site, ahead of its official launch next week, in order to get a month’s free ad space.The site, which has been created by internet entrepreneur Daniel Jupp, is due to launch next week after more than 12 months development.Oparla lets… Continue reading New UK search engine offers free advertising
Digital switchover began in the West Country this morning, with analogue BBC Two turned off at transmitters across Torbay and south Devon.The second stage of switchover takes place on Wednesday 22 April, when the remaining analogue channels will be switched off permanently.The West Country will be the first region in the UK to complete the… Continue reading Switchover starts in the West Country
Virgin Media has appointed Jonathan Webb to the role of executive director of Virgin Media Television (VMtv) following the departure of CEO Malcolm Wall.The move follows reports that Virgin Media has begun the sale of its content division, including VMtv and its advertising sales house ids; however, it is understood that it will not be… Continue reading Jonathan Webb appointed executive director of Virgin Media Television
A new study from the Digital Radio Development Bureau (DRDB) shows that 63% of drivers expect a new car to come with DAB radio (either with or without CD) as standard. The majority of 1,000 people surveyed for the study were mass market drivers owning cars priced between £7,000 and £15,000, with Ford and Vauxhall… Continue reading 63% of drivers expect a new car to come with DAB radio
NBC Universal is launching a new website in the UK targeting 18-28 year-old women looking for news and advice across fashion, beauty, entertainment and lifestyle.Kalimocho.co.uk, the ‘younger sister’ of NBC Universal’s iVillage.co.uk, will attempt tap in to the popular social networking sites, Twitter and Facebook, through a specialised feed and fan page.The site has sections… Continue reading iVillage to launch website for 18-28 year old women
