Advertising revenue at Daily Mail & General Trust’s national newspaper division fell by 23% in January. Ad revenue was also down 40% on DMGT’s regional titles, although in a trading update released today, it said that overall revenue was up by 2% year on year in the three months to December 31, the first quarter… Continue reading DMGT sees ad revenue fall in January
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Advertising expenditure in the UK could grow by as much as 52% in real terms (after allowing for inflation) over the ten-year period to 2020, according to the Advertising Association’s Long Term Advertising Expenditure Forecast. The report, compiled by the World Advertising Research Center (WARC) on behalf of the Advertising Association (AA), looks at two… Continue reading UK adspend could grow 52% in period to 2020
The approaching switchover digital television broadcasting in the US, UK, and other major countries will create an unprecedented opportunity for the mobile TV market, according to a new study from ABI Research. Following the switchover, traditional and mobile TV broadcasters and cellular operators in many regions will launch mobile TV services attracting over 500 million… Continue reading Mobile TV market to benefit from digital switchover
Communications Minister Lord Carter has confirmed that a potential tie-up between Channel 4 and Five “is not off the table”.Speaking to the House of Lords Communications Committee today, Carter revealed that a number of commercial companies have approached the Government with ideas about creating a new public service broadcaster to rival the BBC.Last month, Carter… Continue reading Lord Carter: C4/Five tie-up is still possible
CSI: Crime Scene Investigation pushed Five up in the TV ratings war last night – 3 million viewers put the broadcaster ahead of rivals ITV1, Channel 4 and BBC Two during the all-important 9pm to 10pm peak slot.More than 3.1 million peak viewers tuned in to see the first of three episodes, which ran back-to-back… Continue reading CSI pushes Five up in the ratings
Ahead of the much-anticipated ABC Consumer Magazines data release tomorrow, NewsLine wonders what the future holds for consumer magazines.In the last few months alone, we’ve seen Dennis launch one magazine but close another (see Dennis launches new poker magazine), Exchange & Mart migrate to a digital-only format amid falling circulation figures (see Exchange & Mart… Continue reading The future of consumer magazines
News International is in talks with News Corp about creating a behavioural targeting network across its properties, on sites such as MySpace and Sky.The network would allow News International titles, such as The Sun and The Times, to share data on reader behaviour and enable brands to target across both publisher’s sites.Martin Corke, head of… Continue reading News International and News Corp in behavioural targeting talks
NME is giving out free copies of its weekly magazine in digital format for three months as part of a promotion drive in the lead-up to the festival season.The long-running music magazine has teamed up with John Menzies Digital to deliver free copies of the digital copy to thousands of readers who already interact with… Continue reading NME offers free copies of digital mag
InSkin Media, the video and rich media advertising platform, has appointed Hugo Drayton as CEO, just two months after he stepped down from the controversial behavioural targeting company Phorm.Drayton, who left Phorm after two years as CEO, previously worked as managing director of Advertising.com and the Telegraph Media Group.“InSkin is an irresistible opportunity for me.… Continue reading InSkin hires ex-Phorm executive as CEO
Shares in the online market research company YouGov have failed to recover after being driven down 50% by a profit warning.Last Thursday, the company released a trading statement admitting that profits for the six months to the end of January would be “significantly below market expectations” and that new business in the UK was much… Continue reading YouGov shares crash following profit warning
