More Uk articles

A new report from media analyst Screen Digest predicts that online advertising will fall 5% in 2009. Screen Digest’s 2009 report, based on the US IAB’s recently released full year report for 2008, said that while internet advertising grew 10% in 2008, the fourth quarter was almost flat at +2.6%, a significant change from the… Continue reading US online advertising forecast to fall 5% in 2009

Steve Atkinson, group sales director at Clear Channel Outdoor UK, looks at how the world’s oldest medium is harnessing the power of mobile technology…

The Local Radio Company (TLRC) has rejected a £1.25 million takeover bid from radio group UKRD.Last week, Hallwood Financial made an offer of £1.8 million for TLRC, following which TLRC independent non-executive director John Perriss strongly recommended the company’s shareholders reject the bid from UKRD.UKRD owns stations including Pirate FM 102 in the West Country… Continue reading Local Radio Company turns down UKRD bid

The European Commission has begun legal proceedings against the UK over the behavioural advertising company Phorm.In a statement, the Commission said that the “proceeding addresses several problems with the UK’s implementation of EU ePrivacy and personal data protection rules, under which EU countries must ensure… the confidentiality of communications by prohibiting interception and surveillance without… Continue reading European Commission begins legal action on Phorm

UK ad spending will fall 8.7% this year, with global spend predicted to shrink by 6.9%, according to a new forecast from ZenithOptimedia.Zenith is currently forecasting 1.5% growth in global adspend in 2010, followed by 4.5% growth in 2011, although these forecasts will be revised when new information arises, it said.Adspend is forecast to fall… Continue reading UK adspend forecast to fall 8.7% in 2009

Twenty-six percent of European advertisers used behavioural targeting technology in 2008, a new survey has found. According to a new report by Forrester, the number of advertisers using the technology was up 10% on 2007. Marketers’ use of behavioural targeting has grown quicker than other targeting methods because of an increased awareness of the technology,… Continue reading 26% of European advertisers used behavioural targeting in 2008

Google CEO Eric Schmidt believes that the newspaper industry should be working with search engines to give consumers tailored news.Speaking at the Newspaper Association of America’s convention in San Diego, Schmidt said that newspapers were wrong to claim that internet aggregators were misappropriating news organisations’ material.He added that “the only solution” Google could see to… Continue reading Google CEO: “Newspapers must work with aggregators”

Nick Mawditt, global director of insight and marketing at Kinetic, reviews the recent OAA Conference and asks: Where next for Out of Home media in the current climate?The Outdoor Advertising Association’s recent conference – the 3rd Space – took an honest perspective on the state of the medium and how it has fully embraced technology… Continue reading Newsline Feature: Where next for OOH?

A portion of the BBC’s licence fee should go to the corporation’s rivals to allow them to create more public service content, such as current affairs and regional news programming, according to a parliamentary report.The House of Lords Communication Committee said that an element of “contestable funding” should be created for broadcasters and programme makers… Continue reading Parliamentary report calls on BBC licence fee split

Egmont Magazines has launched a new monthly magazine, Playhouse Disney, aimed at 2 to 4 year-olds.Launching this week with a cover price of £2.25, the magazine will have an initial print-run of 100,000 copies.Each issue of the magazine will have branded covermounts; the launch issue will include a giant My Friends Tigger and Pooh ‘Pop… Continue reading Egmont Magazines launches new Playhouse Disney title