More Uk articles

The Apprentice raced ahead in the peak-hour ratings war last night with more than 7.8 million peak viewers, more than double the number of viewers compared to its closest terrestrial channel rival between 9pm and 10pm.More than 7.6 million average viewers tuned in to see the wannabes launch a brand identity and TV ad campaign… Continue reading The Apprentice races ahead

We are getting to a point where we are measuring everything online and understanding very little, according to Adam Freeman, commercial director at Guardian News & Media.Speaking at yesterday’s ABCe Interaction event in London, Freeman explained that this is becoming a “real problem for businesses” adding that there are three key areas where measurement needs… Continue reading Adam Freeman: We’re measuring everything online and understanding very little

The difficult economic conditions are still having an effect on the television market, with all stations recording year on year falls in revenue intake.The worst hit was Channel 4, with revenue down 23.7% on March 2008. The next biggest slump came from commercial network ITV1, with a decrease of 23.4% (to stand at £87.6 million).Finally,… Continue reading TV Market Round-Up – March 2009

Telegraph.co.uk has become the most popular national newspaper site, according to new data released by ABCe.March saw the website’s total increase by 1.5 million unique user browsers, sending it ahead of its closest competitor. This is only the second time that The Telegraph’s online presence has come out on top. In April of last year… Continue reading ABCe March 2009: Sun Online’s dominance is short-lived

Giving an agency perspective on online audience measurement at yesterday’s ABCe Interaction event, Pete Robins, deputy chair, IPA Digital and founding partner of Agenda 21, said that although agencies have become better at handling online data, they still have a long way to go.“Data is the thing that will drive our industry – agencies are… Continue reading ABCe Interaction: Still room for agencies to improve

The media, telecoms and creative industries are set to gain access to a new £2.5 billion public fund aimed at creating more highly skilled jobs, according to Alistair Darling.In his budget announcement yesterday, the chancellor said: “There is £2.5 billion for business, to encourage investment in the industries and high-paid high-skilled jobs of the future.”In… Continue reading Darling: Media industry to get £2.5b public fund

Interactive video network Smartclip has launched in the UK, offering agencies and advertisers the ability to convert TV ad campaigns to an online video format.The German network, which was founded by by ex-Lycos executives Jean-Pierre Fumagalli and Roland Schaber last year, has run 180 advertising campaigns across its 300-plus network of publishers, with more than… Continue reading Video network Smartclip launches in the UK

German publisher Burda has relaunched its real-life weekly Full House! magazine and reduced its cover price to 50p.The new-look title will feature a new 12-page weekly pullout, “Beat the Credit Crunch”, in a bid to appeal to readers who are feeling the economic pinch, according to reports.Editor Dave Claridge said Full House! is now more… Continue reading Burda relaunches Full House!

Michael Grade is set to step down as chief executive of ITV before the end of the year to become a non-executive chairman and allow the broadcaster to bring in a new chief exec.Grade’s decision comes after reports last month that ITV shareholders were pushing him to take a step back in return for pumping… Continue reading Michael Grade to step down as ITV chief executive

Xfm breakfast DJ Alex Zane is leaving the Global Radio station and being replaced by Ian Camfield, currently presenter of the 12-4pm slot.It is understood that Zane is leaving by “mutual consent” as he has come to the end of his contract. His last show will be this Thursday.The latest RAJAR figures, for Q4 2008,… Continue reading Alex Zane to leave Xfm’s breakfast show