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Yahoo! executive James Wood has been appointed head of technology at NatMags’ Hearst Digital.Wood, currently Yahoo!’s head of entertainments engineering for Europe, will be responsible for the delivery of all Hearst digital and NatMag websites.The move follows last year’s announcement by Hearst Digital that it would be restructuring and bringing the technical delivery of its… Continue reading Hearst Digital appoints new head of technology

News Corporation has reported a loss of $6.4 billion (£4.37 billion) for the last quarter of 2008. News Corp’s ‘Other’ category reported an adjusted operating loss of $38 million (£25.9 million), down from $61 million (£41.6 million) a year ago. The media conglomerate also posted operating income of $818 million (£557.9 million), down 42% compared… Continue reading News Corp reports £4m loss in last quarter of 2008

US users of Apple’s iPhone are 23% more aware of mobile ads than non-iPhone users and 66% more likely to respond to them, according to findings from the Q4 2008 Mobile Advertising Report, based on a survey by Limbo and GfK Technology. The quarterly research also finds that US iPhone users are more than twice… Continue reading iPhone users more aware of mobile ads

The internet continues to be populated largely by younger generations in the US, as over half the online population there is between 18 and 44 years old, according to the Pew Research Center’s Internet & American Life Project surveys. However, the surveys, taken from 2006 to 2008, show that larger percentages of older generations are… Continue reading Larger percentage of older generations going online in US

ITV1 has come in for heavy criticism following the conclusion to last night’s FA cup 4th round replay between Everton and Liverpool, which pulled in a peak audience of 6.6 million viewers.It was motor racing fans who first raised the greatest concerns about advertising cutting across key sporting moments. There were a few of these… Continue reading Is ITV’s FA Cup coverage jinxed?

AOL’s global ad revenue fell by around $135 million (6%) over the course of last year, and finished 18% down year on year in Q4 2008.AOL’s revenue slumped by more than one fifth year on year in Q4, to $968 million, with declines of 27% in subscription revenue and 18% in advertising revenue, according to… Continue reading AOL reports $135m fall in ad revenue

Ofcom has created a new advisory panel for English regions, which includes former Emap digital executive Dharmash Mistry and ex-Anglia TV managing director Graham Creelman.Eight new members have been appointed to the broadcast regulator’s Advisory Committee for England, while one established member has been reappointed to represent the South West, according to reports.Professor William Dutton… Continue reading Ofcom unveils new advisory panel

News International plans to slash the cover price of its new-look Saturday Times by 50p to £1 for a limited period, as part of a seven-week marketing drive.The third-off price cut is part of the publisher’s £2 million advertising campaign, which has been created by CHI & Partners in association with brand consultant Venturethree, to… Continue reading Times cuts Saturday cover price

The Radio Advertising Bureau is set to launch a new radio campaign later this week in a bid to promote the use of radio in a downturn.The series of ads are due to run across the Commercial Radio network and will feature Alan Partridge actor and comedian, David Schneider.Three major radio advertisers will also feature… Continue reading RAB launches new radio campaign

Regional publisher Newsquest has launched 148 new mobile websites to add to its network of newspapers and websites.Clients will be able to book sponsorship and ads across the new sites, which will feature news, sports, travel, entertainment and weather information, from this week.The publisher plans to sell ads on the mobile network alongside its existing… Continue reading Newsquest launches new mobile websites