More Uk articles

Condé Nast has appointed Catherine Ostler, former editor of the Evening Standard’s ES magazine, as the new editor of Tatler.Ostler is set to replace Geordie Greig, who stepped down from the role earlier this month to become the editor of the London Evening Standard, under new owner Alexander Lebedev.Lebedev has also re-appointed managing director Andrew… Continue reading Tatler appoints new editor

Bauer Radio’s managing director of national brands and managing director of Magic 105.4, Mark Story, is set to leave the company.Story has worked for Bauer (formerly Emap) since 1990 and played a key role in launching Magic 105.4 and revamping Kiss 100, as well as working on a number of digital launches and Kerrang! 105.2.He… Continue reading Magic’s Mark Story steps down

Shares in the online market research company YouGov have halved since the company warned that half-year profits would be “significantly lower than market expectations”. However, the chief executive has defended his decision to maintain investment in the group despite the profit warning. Last Thursday, the company released a trading statement admitting that profits for the… Continue reading YouGov shares crash after profit warning

The social networking audience is growing rapidly, up 11% year on year in 2008, and is expected to increase further over the next five years, according to a new report from eMarketer. In 2008, a staggering 80 million people, which is 41% of the US Internet user population, visited social network sites at least once… Continue reading Social networking users soar

ITV’s Whitechapel attracted over 7.3 million peak viewers and an impressive 28.3% audience share during the all-important 9pm to 10pm peak-slot last night.More than 7.1 million average viewers tuned in to see the second of three episodes of the investigative drama, starring Rupert Penry-Jones.ITV also won the battle of the soaps last night, with Coronation… Continue reading Whitechapel pulls in over 7 million

Sue Burden, head of brand & communications research at TNS UK, looks at the ways in which media planners can use the power of Word of Mouth…WOM is of course not just a happy accident that multiplies the effect of your campaign via a myriad of digital comment and it is not just limited to… Continue reading Word of Mouth – how to trigger the campaign amplifier

O2 has hired Shaun Gregory, former chief executive of mobile network Blyk, as managing director of its new media business.Gregory will be responsible for the overall media strategy at O2, as well as building mobile ad opportunities for brands when he takes up his role on March 1, according to reports.O2 hopes Gregory’s appointment will… Continue reading O2 appoints ex-Blyk executive to head up new media business

ITV’s ever-popular Dancing on Ice managed to pull in higher ratings than BBC One’s coverage of the prestigious British Academy Film Awards last night.Dancing on Ice attracted 9 million viewers and an impressive 33.7% audience share between 6.50pm and 8.30pm, and an extra 7.3 million viewers during The Skate Off show between 9.30pm and 10pm.Four… Continue reading Dancing on Ice beat the BAFTAs

The current economic conditions mean that TV could become a more attractive proposition for brands previously put off by high entry costs.This will enable a wider range of brands to benefit from Billetts’ belief that TV delivers higher levels of ROI that other media.A poor start to 2009 has meant that Billetts has predicted a… Continue reading Billetts predict low TV costs in ’09 will attract new advertisers

The BBC is set to push mobile TV in the coming months by releasing its mobile iPlayer software on more top-end handsets and networks, according to a report in the Financial Times.The BBC’s iPlayer service is currently available on Apple’s iPhone and iPod Touch, Nokia N96 and N85, Samsung’s Omnia and Sony Ericsson’s C905, but… Continue reading BBC pushes TV’s mobile video revolution