London’s Magic 105.4 is set to launch its sixth series of user-generated content ‘Magic Good Mood Film’ television ad-campaigns.The TV ads, which return on April 17 to promote Neil Fox’s More Music Breakfast Show, aim to “capture and lift the mood of London by using listeners’ favourite images of the capital and their lives in… Continue reading Magic launches new TV ad campaign
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Gordon Brown today backed broadband for all amid claims that universal broadband access is crucial for the future success of Britain’s economy.Speaking at the Digital Britain summit in London, Brown told the leading players from the media, music, telecoms and technology industries that blanket high speed internet access “lies at the heart” of Britain’s economic… Continue reading Gordon Brown calls for broadband for all
The government is looking at introducing a fast-track legislation later this year to relax ownership regulations in a bid to help local newspaper and radio companies.The quick-fix bill, which would have relatively few clauses, would allow the government to change existing laws without introducing new primary legislation, according to reports.However, it is unlikely to extend… Continue reading Government to relax local media ownership rules
Newsquest’s advertising revenue fell 38.7% year on year in the first three months of 2009.Financial results published by the regional newspaper publisher’s US parent company Gannett also show that UK classified advertising revenue was down 45.1% in the first quarter.Craig Dubow, chairman, president and chief executive of Gannett, said: “Our results reflect the pressure on… Continue reading Newsquest’s ad revenue down 38.7%
IPTV platform Tiscali is set to launch an on-demand promotional channel in partnership with kids’ TV broadcaster Nickelodeon.Tiscali TV subscribers will have access to the new channel, Nick Extra, as part of their package on channel 316, which is next to Nickelodeon in the EPG.The channel will provide instant access to Nickelodeon via Tiscali TV’s… Continue reading Tiscali TV to launch on-demand promotional channel
BBC One’s The Apprentice banked the highest ratings during the all-important 9pm to 10pm peak slot last night with more than 7.3 million peak viewers.Alan Sugar’s fourth task, which saw the teams make and sell two new natural bath and beauty products, attracted over 7 million average viewers and a 28.4% audience share.At the same… Continue reading The Apprentice secures the highest ratings
Panini’s Bliss magazine, aimed at teenage girls, has undergone a redesign featuring a new-look logo.The revamped mag will hit newsstands on April 22 supported by a sampling campaign, retail promotions and press marketing.As well as a new logo, the title will also feature new columnists and updated page layouts.It will retain its current cover price… Continue reading Bliss magazine gets new look
Amazon has blocked the online advertising system Phorm from scanning its web pages to produce targeted ads.Phorm has conducted trials of its technology with BT, which is marketed as Webwise, and now plans to roll out the service to BT users after analysing the findings.However, Amazon UK said: “We have contacted Webwise requesting that we… Continue reading Amazon blocks Phorm
Newspapers could lose out by ditching their print editions and going online-only, according to a new study from City University.The study, focussing on Finnish financial newspaper Taloussanomat which went online-only in December 2007, found that although costs can be cut, revenues could be in danger.The paper, which went fully online following heavy financial losses, saw… Continue reading New study examines problems facing online-only newspapers
The Independent is investing in a new online video player that will host short-form content across its website, such as Bebo’s online drama, The Gap Year.The new video channel, still in development stages, is being set up to replace the site’s previous channel, which was taken down several months ago.A wider range of content on… Continue reading Independent.co.uk invests in new online video player
