Carat UK managing director Neil Jones has joined News International as director of commercial strategy, while Jeremy Schwartz, former marketing director at L’oreal and Sainsbury’s, has been appointed to the board-level role of chief marketing officer.Jones will report directly to Paul Hayes, managing director of News International commercial. He joins News International after 18 years… Continue reading Carat UK marketing director joins News International
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The customer publishing industry has experienced impressive growth in the face of a tough economic climate, according to new market research from Mintel, commissioned by the Association of Publishing Agencies (APA) and sponsored by DHL.The report reveals that since the last study three years ago the customer publishing industry has grown to a value of… Continue reading New research reveals customer publishing showing impressive growth
Future Publishing’s revenues grew 1% to £41 million in the three months leading up to December 31. In a statement released today, Future said that increases in advertising and other revenue streams offset a 2% decline in circulation revenue, while a 25% increase in online advertising more than offset a 4% decline in print. Stevie… Continue reading Future’s revenues up 1%
The onset of the Christmas shopping season brought increased traffic to UK online retail sites, with the jewellery/luxury goods/accessories category experiencing the strongest growth, according to new figures from comScore. Other categories that performed well were the mall, music, and flowers/gifts/greetings categories. High street retailers were particularly influenced by the seasonal uptick, said comScore, with… Continue reading Christmas sees increased traffic to UK online retail sites
Channel 4 has today launched a new version of its youth insight project, UK Tribes, with a number of new features including the introduction of five new tribes.The revised website, which originally launched in 2006 with the objective of giving agencies and advertisers a guide to UK youth culture, features additional findings on the current… Continue reading C4 unveils new UK Tribes website
BBC One’s controversial return of Friday Night with Jonathan Ross attracted more than 5 million peak viewers and an impressive 30% average audience share.More than 4.7 million average viewers tuned in to see Ross return to their TV screens this weekend – following his three month ban after the Sachgate affair last year – boosting… Continue reading Ross’ comeback wins over 5 million viewers
Trinity Mirror is set to partner with social media platform Pluck in a bid to boost interactivity across its newspaper websites – Mirror.co.uk, Dailyrecord.co.uk and LiverpoolEcho.co.uk.Trinity plans to use Pluck’s SiteLife platform to offer social media tools to its key national and regional newspaper websites, to strengthen user experience, according to reports.The publishing group will… Continue reading Trinity Mirror partners with Pluck
The Committee of Advertising Practice (CAP) has made changes to its code following the introduction of new European legislation on nutrition and health claims made on food.The European legislation – which seeks to protect consumers from misleading or false claims made on foods – becomes enforceable immediately as it reflects the law.The new rules have… Continue reading CAP changes code following EC ruling on food claims
The marketing director for the Sun and News of the World, Roland Agambar, has joined rival Associated Newspapers.His move comes as News International appoints former Coca-Cola marketer Jeremy Schwarz to become its first chief marketing officer.In his new role, Agambar will be responsible for marketing across the Daily Mail and Mail on Sunday, reporting to… Continue reading Agambar leaves News International for Associated Newspapers
DAB radios managed to weather the retail storm this Christmas, boasting sales of more than half a million products in December.According to figures from the Digital Radio Development Bureau (DRDB), DAB digital radio sold over 2 million products in 2008, up 3% year on year, with 8.53 million cumulative DAB sales to the end of… Continue reading DAB radio sales up over Christmas
