More Uk articles

Internet users have grown by over two and a half million people in the past year, according to data released by research company BMRB. According to figures for the fourth quarter of 2008, YOY usage has grown by 8.5%. Internet penetration is extremely high, however, there still seems to be room for growth. Q3 YOY… Continue reading Online Usage Round-Up Q4 2008

Twitter is set to launch an enhanced version of its service this year, specifically designed for commercial users, according to founder Biz Stone.The micro-blogging social networking service has brought forward plans to start charging commercial users, in order to generate more revenue by next year.Stone confirmed the network’s commercial expansion, saying: “We have lots of… Continue reading Twitter to charge commercial users

Outdoor firm Avanti Screenmedia saw ad revenue from national brands increase 15% year on year in 2008. For the final six months of 2008, Avanti’s revenue totalled £2.39 million, down 9.5% from 2007. However, it said a 42.8% reduction in operating costs saw a reduction in its pre-tax losses to £1.63 million, from a loss… Continue reading Avanti Screenmedia reports 15% increase in ad revenue

Nearly a third of US agencies (31%) believe they will reduce their ad spending over the next six months, according to a new tracking study from Advertiser Perceptions. The study also reveals that 42% of US marketers believe they will reduce their spending over the same time-frame. Looking at media categories, 35% of agency executives… Continue reading US ad agencies pessimistic about short-term spending

Around 80% of mobile media users access mobile media once a week, with 46% using it daily, according to new research from Orange.The survey, of more than 2,000 mobile media users from across all UK mobile networks, also found that the strongest usage of mobile media being in the home: 67% of participants who used… Continue reading Mobile media usage rises

BBC One’s final Mistresses attracted the highest ratings during the all-important 9pm to 10pm peak-hour last night, with more than 4.1 million viewers and a 17.6% average audience share.The last episode in the second series of the drama, based around a group of four female friends and their often-eventful love lives, came to a dramatic… Continue reading Mistresses finale pulls in the highest ratings

The television market place continues to suffer, with commercial revenue down across the board for February. Five recorded the biggest fall, down 28% on February 2008’s total to stand at £14.03 million.Elsewhere, ITV1’s woes continued, with revenues plunging by over 17% during February. The commercial network, said to be planning a legal challenge to government’s… Continue reading TV Market Round-Up – February 2009

The specialist magazine publisher Future is set to relaunch its gadget title T3 with a host of new features in a bid to distinguish the title from its rival, Stuff magazine.The revamped May issue, which is due to hit newsstands next week, will place Future’s gadget title as a “broadsheet” alternative to Stuff‘s “tabloid magazine”,… Continue reading Future revamps T3 magazine

The BBC Trust has reaffirmed its view that a partnership approach from the BBC is the best way to deliver a wide range of public service broadcasting.In a response to the government’s Digital Britain report (see Broadband for all by 2012Broadband for all by 2012Broadband for all by 2012 ITV and BBC could share regional… Continue reading BBC Trust emphasises support for BBC partnerships

Vodafone UK has made Shan Henderson, its head of mobile advertising and industry development, redundant and merged his responsibilities into a global role.Henderson’s UK ad role has been axed as the telecom operator is looking to take advantage of the increasing number of global ad campaigns, according to reports.Erik de Kroon, head of marketing for… Continue reading Vodafone makes UK mobile advertising role redundant