More Uk articles

Global market research group, Aegis, has this morning announced the acquisition of a 51% stake in one of Korea’s largest digital marketing company, Agency W, from its chief executive and sole owner, John Lyul Baik. Agency W will become part of Isobar, the group’s recently launched digital network and becomes the third acquisition for Isobar… Continue reading Aegis Acquires Korean Digital Marketing Group

Independent News & Media, the parent group behind The Independent, is reported to have offered rivals the chance to buy a minority stake in the newspaper in a bid to raise capital for a major marketing push. According to this morning’s The Times, Sir Anthony O’Reilly, executive chairman of publishing group Independent News & Media… Continue reading The Independent Invites Rivals To Buy A 30% Stake

Independent News & Media saw its share price falter yesterday, losing 0.17% to close at 150p ahead of news that its is considering a 30% sell-off to raise funds for a major marketing push for the flagship broadsheet title, the Independent. The move is believed to be the brainchild of INM chief executive, Ivan Fallon,… Continue reading Sharewatch: Independent Down Ahead Of Marketing Plans

The Independent continued to see its readership increase year on year in the six months to July as the newspaper approached the first anniversary of launching its commuter friendly tabloid edition. However, the Guardian suffered a sharp decline, losing more than a quarter of its readership in the same period.The latest NRS national newspaper figures… Continue reading NRS National Newspaper Round-Up – July 2004

The National Magazine Company has today unveiled its latest foray into the women’s weekly celebrity market with the launch of Reveal, a new celebrity focused title designed to compete with Emap’s fledgling Closer.The magazine, which is backed by a £16 million marketing spend and has been in development for under a year, is hailed by… Continue reading First Issue Review: Reveal

The BBC claims that it would lose over £500 million in revenue if it were transformed into a subscription only service, resulting in the loss of quality programmes and an inability to meet its social and political obligations.The Measuring the Value of the BBC survey claims that ten million households would lose access to the… Continue reading A Subscription Only BBC Would Lose £500 Million

More young people in the UK claim to read a national newspaper during the average week than visit the pub, according to the latest research from the Newspaper Marketing Agency.The first detailed study of youth reading habits shows that a whopping 77% of hard-to-reach 16 to 24 year-olds read a national title on a weekly… Continue reading Young People Prefer Newspapers To Pubs

The Daily Telegraph will launch a luxury travel title next month, catering for the premium leisure market with advice from experienced travellers and journalists on the finest holiday hotspots money can buy.The 68-page Ultratravel title will be printed in full colour and in large format, billing itself as a “Guide to heaven on Earth”. The… Continue reading Telegraph Launches New Upmarket Travel Title

Competition in the burgeoning children’s magazine market will hot up this month following the launch of a new monthly pre-school title from Egmont Magazines called My Disney Favourites.Designed for parents and children aged between two and five to read together, each edition of the new title will be dedicated to a different Disney character each… Continue reading Egmont Rolls-Out New Pre-School Magazine

Greg Dyke has joined Apax partners, the private equity group that specialises in media deals, in a move that has revived speculation linking the former BBC director general with ITV.Dyke, who quit the BBC in the wake of the damning Hutton report, has joined Apax’s media team as an advisor. It is understood that he… Continue reading Dyke Joins Apax Amid Rumours Of Potential ITV Bid