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Revenues from mobile gaming are predicted to top â‚Ź500 million in Western Europe this year with the UK contributing â‚Ź75 million to this total. A study entitled How to make money on Mobile Services identifies four different forms that mobile gaming is likely to take. These are classic/arcade style games, betting/lotto games, TV voting and… Continue reading Europe’s Mobile Market Ripe For Gaming

Freeserve has appointed Caroline Thomas as portal strategy and marketing director, replacing the recently departed Peter Cowley.Thomas has been with Freeserve for two years, managing the group’s portfolio of broadband and narrowband products. Prior to joining Freeserve she worked for British Telecom in its interactive TV and internet divisions and for Compaq in its new… Continue reading Freeserve Appoints Thomas As Marketing Director

More than £3.5 billion was spent on TV advertising during 2002, a decrease of 5.7% on the previous year, when adspend topped £3.7 billion. Figures from Thomson Intermedia show that FMCG brands were the most lucrative TV advertisers during 2002, investing more than £843 million in the medium throughout the course of the year. FMCG… Continue reading Over £3.5 Billion Spent On TV Advertising Last Year

Granada has secured Boddingtons as the £1 million sponsor of ITV1’s new celebrity entertainment programme, Reborn In The USA.The new show will see one-time pop stars take a road trip around America in a bid to rediscover the pop fame that has eluded them since their last hit.Travelling around the USA in a tour bus,… Continue reading Granada Is Reborn In The USA With Boddingtons

European newspaper advertising is expected to fall by 3.4% in 2002, whilst consumer magazine revenues drop by 3.6%, according to Zenith Media figures.Also On MediaTel Insight Today…Online Population Watching Less Television, Says Report Approximately 40% of US internet users spend more time online than they do watching TV, according to new research from BURST! Media.Europe’s… Continue reading MediaTel Insight: European Press Advertising Forecasts

Shares in Cable & Wireless rallied this morning following reports that the troubled telecoms group is being marked for takeover. According to the Financial Times, an approach was made last month by Pacific Century Cyberworks, a Hong Kong telephone company owned by Richard Li. The paper says that a £2.4 billion bid was tabled but… Continue reading C&W Subject Of Takeover Speculation

BSkyB was seen in focus after Banc of America repeated its sell advice, citing worries that the broadcaster’s customers could be trading down to cheaper packages. It said that consensus forecasts were too optimistic, as they demanded sharp price increases and continued subscriber volume growth. The stock was seen down 2.03%.Elsewhere, Cable & Wireless shares… Continue reading Sharewatch: BSkyB Suffers On Negative Guidance

Emap Communications, Emap’s B2B division, has acquired AGOR SAS (AGOR), a market leading independent exhibition business serving the domestic French retail sector. It will pay £21.2 million for AGOR, which operates in the volume, gifts and clearance goods markets. Emap says that the French focus of the AGOR business will complement Emap Communications existing positions… Continue reading EMAP Acquires French Exhibitions Business

The manufacturer of personal video recorders that allow TV viewers to skip adverts between their favourite programmes is withdrawing from the UK after less than three years.The launch of TiVo video recorders capable of recording up to 40 hours of TV, scanning 90 channels and pausing live shows, caused a stir back in 2000 when… Continue reading Advertisers’ Fears Eased As TiVo Withdraws From UK

Channel Five has confirmed the appointment of Jane Lighting as its new chief executive, replacing Dawn Airey, who stepped down to join Sky Networks last year (see Airey Leaves Channel 5 Top Post For BSkyB). Lighting has over twenty years experience in the TV industry and is currently head of Telewest’s pay TV business, Flextech,… Continue reading Channel Five Names Lighting As New Chief Executive