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US online sales rose by 52% to $78 billion in 2002, bolstered by another record Q4, according to a year-end summary from Forrester Research. The research firm says that growth was driven by rises in new product categories, retailers’ improvements in digital marketing, web analytics and greater multi-channel marketing. The 52% growth beat Forrester’s own… Continue reading US Online Sales Rise 52% In 2002

Maiden Outdoor is launching two new AdRail packages to provide advertisers with closer targeting and better coverage at railway stations.The company claims that the national pack of 48-sheet posters offers advertisers the first opportunity to reach rail travellers nationally, through panels at mainline stations across Britain including Manchester, Leeds, Nottingham and Glasgow.The smaller 4-sheet poster… Continue reading Maiden Expands AdRail Offering For Advertisers

The US is lagging behind other developed countries in terms of the penetration of fiber to the home connections, reports In-Stat/MDR. At present, less than 1% of broadband subscribers in the US use an FTTH connection. The technology is more prevalent in countries where there has been substantial investment in telecommunications. The likes of Korea,… Continue reading FTTH Has A Long Way To Go, Says In-Stat/MDR

New research from the Online Publishers Association (OPA) could dramatically change the way media planners approach online advertising, by suggesting they target specific consumers by day-part.Until now internet ad planning has been characterised by overall site reach, demographics and content affinity, without any particular regard for how audience dynamics change by time of day.According to… Continue reading New Research Set To Revolutionise Online Ad Planning

Almost half of the firms interviewed in a survey for the Institute of Directors (IoD) believe the government should provide more funds to encourage greater take-up of broadband in the business community. Of the 150 IoD members that responded, 63% had broadband but only 10% said that their needs were being met. Over three-quarters of… Continue reading Companies Want Financial Backing For Broadband

Three quarters of marketers will increase or maintain their online advertising budgets during the next six-months, according to new research from MSN and the Interactive Advertising Bureau (IAB). The latest instalment of the Online Pulse study, which surveys 500 leading brand managers, marketing directors, advertising agencies and media buyers, shows that the number of brand-led… Continue reading Research Reflects Strength Of Online Advertising

Shares in Cable & Wireless rallied this morning following reports that the troubled telecoms group is being marked for takeover.According to the Financial Times, an approach was made last month by Pacific Century Cyberworks, a Hong Kong telephone company owned by Richard Li. The paper says that a £2.4 billion bid was tabled but was… Continue reading Cable & Wireless Subject Of Takeover Speculation

European newspaper advertising is expected to fall by 3.4% in 2002, whilst consumer magazine revenues drop by 3.6%, according to Zenith Media figures, analysed by Merrill Lynch. However, both sectors are forecast to return to growth in 2003, with papers up 1.3% and magazines up 1.7%, as shown. European Press Adspend Forecasts       … Continue reading Press Advertising Growth Forecasts From Zenith Media

IPC’s monthly film and music magazine Uncut is launching a promotional campaign to coincide with a series of special editions featuring covermounted CDs.The special editions will go on sale in March and April and will be supported by BBC Radio 2, Virgin and Capital Gold, which will play on-air promotions in the lead up to… Continue reading IPC To Promote Uncut Special Editions

Revenues from mobile gaming are predicted to top â‚Ź500 million in Western Europe this year with the UK contributing â‚Ź75 million to this total. A study entitled How to make money on Mobile Services identifies four different forms that mobile gaming is likely to take. These are classic/arcade style games, betting/lotto games, TV voting and… Continue reading Europe’s Mobile Market Ripe For Gaming