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US advertising expenditure will rise by 3.5% to $102.6 billion in 2003, according to forecasts from Initiative Media. According to the global media agency’s Spheres Of Influence report – which draws on Initiative’s 40 worldwide offices – US radio will show the strongest growth this year, at 4.0%; television will follow at 3.9%. The cautional… Continue reading US Adspend To Rise 3.5% In 2003, Says Initiative Media

One in five Europeans banks online, and that number will double to 130 million in 2007, according to a new report from Forrester Research. The study suggests that some 60 million European surfers make use of internet banking services with Scandanavian and Dutch internet users most likely to pursue this activity. This backs up the… Continue reading Online Banking Gaining In Popularity

Consumer uptake of broadband internet services exploded during 2002, clearing the way for a four-fold increase in connections throughout Europe by 2006, according to two new research studies. The latest Internet Connectivity report from the Office Of National Statistics shows that the number of high-speed internet connections grew by a staggering 256% during 2002, to… Continue reading Bumper 2002 Boosts Broadband Uptake

The launch of Freeview in the UK and the decision in the US by the Federal Communications Commission (FCC) to ensure that digital TV tuners be integrated into all new large TV sets by 2007 are both to be key in driving digital growth, according to In-Stat/MDR. In Europe, digital terrestrial TV (DTT) services are… Continue reading Worldwide DTV To Reach 58m Units In 2007, Says Instat/MDR

Granada was seen in focus yesterday after announcing in its AGM that ad revenues in April will be up by around 3% to 5% year on year. However, the company also warned that ITV advertising revenues are expected to be flat year on year in the company’s first half, which covers the six months to… Continue reading Sharewatch: Granada Rises After AGM

Consumer uptake of broadband internet services exploded during 2002, clearing the way for a four-fold increase in connections throughout Europe by 2006, according to two new research studies.The latest Internet Connectivity report from the Office Of National Statistics shows that the number of high-speed internet connections grew by a staggering 256% during 2002, to account… Continue reading Last Year’s Broadband Boom Kick-Starts Uptake

Digital television penetration is on-target to exceed internet penetration in the UK if current growth rates continue, according to the Independent Television Commission (ITC).The Commission’s latest multi-channel TV figures, covering Q4 and full-year 2002, show that 41.4% of UK households had a digital TV (DTV) system by the end of last year. This is the… Continue reading ITC Cable Statistics Q4 2002

Advertisers face major disruption over the coming weeks as the UK’s major commercial broadcasters re-arrange their schedules in response to the war with Iraq.The primary cause of disruption will be the increase in TV news coverage, which could mean that spots that were bought around a drama series could now appear in news ad breaks.ITV1… Continue reading Advertisers Braced For Disruption As War Arrives

Capital Radio has secured 02 as the multi-million pound sponsor of its network traffic and travel bulletins.The deal, which has a total media value of £11 million, will see the mobile phone brand sponsor bulletins across Capital Radio’s networks, which include Capital FM, Century FM, Capital Gold, Xfm and for the first time Choice FM.The… Continue reading Capital Secures Sponsorship Deals With O2 And Pizza Hut

The BBC has launched the second phase of its high-profile ad campaign to promote its eight new digital television channels to a wider audience.The heavy-weight promotion marks the next stage of ‘The Changing Face Of TV’ campaign, which launched last year across TV, radio, outdoor and online properties.Ilse Howling, head of digital marketing and communications… Continue reading BBC Pushes Digital Portfolio With Extended Ad Campaign