Justin Sampson, managing director of the Radio Advertising Bureau (RAB), has called on advertisers to consider the potential for a single, joint audience measurement system for radio, TV and other media.Speaking at ISBA’s Annual Advertising Conference yesterday, Sampson emphasised that a consumer focussed, single source measurement system for a range of media would provide more… Continue reading RAB Calls For Single Audience Measurement System
Channel 4 has secured Nescafé as the sponsor of a new show exploring young people’s experiences of homelessness.Turning It Around, which has been produced in association with Shelter, begins this Sunday and will feature first-hand accounts of the problems of homelessness. The programme, which will be presented by Hollyoaks actor, Jamie Luke, aims to raise… Continue reading Channel 4 Secures Nescafé For Sponsorship Deal
Over 100 million young people aged between 5 and 24 will own a mobile phone by the end of 2003, according to a new study from the Wireless World Forum (W2F).Also On MediaTel Insight Today…German Publisher Abandons Bid For KirchThe race for the assets of stricken media group Kirch appears to have come to a… Continue reading MediaTel Insight: Young To Drive Mobile Revenues
The amount of new business activity picked-up during 2002 with account moves increasing by 7% year on year, according to the latest research from the AAR and MediaTel’s NewBizMoves database.According to the report, UK agencies recorded 767 account moves last year, compared with just 716 in 2001. National revenues increased by a more significant 14%… Continue reading AAR Report Reflects Upturn In New Business
Irish mobile and internet penetration increased during the fourth quarter of 2002, according to the country’s Commission for Communications Regulation (Comreg). Some 79% of the the Irish population now have a mobile phone, a 2% increase on Q3 (see Irish Telecoms Industry In Good Heart) and subscribers send an average of 72 text messages every… Continue reading Mobile And Internet Growth Recorded In Ireland
Over 100 million young people aged between 5 and 24 will own a mobile phone by the end of 2003, according to a new study from the Wireless World Forum (W2F). mobileYouth 2003 examined ownership in twenty prominent markets and it is estimated that 104 million or 44% of 5-24 year olds will have a… Continue reading Young To Drive Mobile Revenues, Says W2F
The BBC’s decision to pull out of the conditional access satellite carriage agreement that it has held with BSkyB for the last five years (see BBC Ends £85m Conditional Access Contract With BSkyB) is unlikely to have any material effect on Sky, according to media analysts. The BBC said that it will save £85 million… Continue reading INSIGHTanalysis: BBC’s Exit From Carriage Deal Will Not Hurt Sky
Revenues from US video on-demand (VOD) services will grow from $293 million in 2003 to $1.4 billion in 2007, according to a new report from Jupiter Research. The Impact Of On-Demand Content On Cable Revenues In The US report shows that in addition subscription VOD – dubbed SVOD – will reach $800 million in 2007,… Continue reading Subscriptions Key To Video On-Demand, Says Jupiter
Figures released yesterday by the Advertising Association (AA) show that every medium bar business press showed a positive year on year growth in revenues in the fourth quarter of 2002. Go back to the first quarter of the year and only direct mail and regional newspapers are showing positive growth. There has therefore undoubtedly been… Continue reading INSIGHTanalysis: The Road Ahead For Advertising
Total US magazine advertising revenue rose by 10.2% year on year in February, closing at $1.2 billion, according to the latest data from the Publishers Information Bureau (PIB). The number of advertising pages for February was 15,593, up 1.8% from last year. In the year to date, advertising revenue closed at $2.1 billion, an increase… Continue reading US Magazines Revenues Rise 10% In February
