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Vivendi Universal chief Jean-René Fortou has reportedly backtracked on plans to break up, sell and float various tranches of the Canal Plus pay-TV broadcasting business. According to a report in today’s Financial Times, Fourtou has sent a letter to Vivendi employees indicating that Canal Plus is no longer for sale and that it will retain… Continue reading Vivendi Will Retain Canal Plus, Says Report

The IPA is set to publish a new set of guidelines on SMS marketing in response to the increasing popularity of mobile media in the advertising mix.The guidelines address the questions surrounding prior consent, opting-in, opting-out and self regulation, which are key issues in this emerging market.Nigel Gwilliam, IPA e-commerce and new media consultant, commented:… Continue reading IPA Publishes New Guidelines On Mobile Marketing

The outdoor advertising industry experienced a positive end to 2002 with fourth quarter revenues rising by 15% year on year, according to the latest figures from the Outdoor Advertising Association. The data shows that bookings for the last quarter of 2002 totalled £187.8 million, taking revenue to levels experienced in 2000. Total outdoor revenue for… Continue reading Outdoor Revenue Rises 15% During Fourth Quarter

Students wishing to ease the pressure of mounting debts are being urged to use their heads as billboards to advertise brands such as FHM.Creative marketing agency, Cunning Stunts, which is best known for projecting Gail Porter’s bottom onto the Houses Of Parliament, is offering students a fee of £88 pounds a week to use their… Continue reading Students To Become Human Billboards

Buoyed by a growing economy, Russian adspend shot up by 51% in 2002, according to a report in the Wall Street Journal. The newspaper quotes figures from the Russian Advertising Agencies Association (RAAA) which show that $2.68 billion was spent on advertising in the country last year, up from $1.75 billion in 2001. Television revenues… Continue reading Russia Has Fastest Growing Ad Market

ABC Electronic has completed the first ever audit of Real Media’s Open Advertiser online ad-tracking system.Open Advertiser, is a system that enables agencies and advertisers to determine the effectiveness of their online ad campaigns. The software records the placement of ad banners and tracks the clickstream activity and subsequent visits to specific pages within the… Continue reading ABCe Completes First Audit Of Ad Tracking System

US online sales rose by 52% to $78 billion in 2002, bolstered by another record Q4, according to a year-end summary from Forrester Research. The research firm says that growth was driven by rises in new product categories, retailers’ improvements in digital marketing, web analytics and greater multi-channel marketing. The 52% growth beat Forrester’s own… Continue reading US Online Sales Rise 52% In 2002

Maiden Outdoor is launching two new AdRail packages to provide advertisers with closer targeting and better coverage at railway stations.The company claims that the national pack of 48-sheet posters offers advertisers the first opportunity to reach rail travellers nationally, through panels at mainline stations across Britain including Manchester, Leeds, Nottingham and Glasgow.The smaller 4-sheet poster… Continue reading Maiden Expands AdRail Offering For Advertisers

The US is lagging behind other developed countries in terms of the penetration of fiber to the home connections, reports In-Stat/MDR. At present, less than 1% of broadband subscribers in the US use an FTTH connection. The technology is more prevalent in countries where there has been substantial investment in telecommunications. The likes of Korea,… Continue reading FTTH Has A Long Way To Go, Says In-Stat/MDR

New research from the Online Publishers Association (OPA) could dramatically change the way media planners approach online advertising, by suggesting they target specific consumers by day-part.Until now internet ad planning has been characterised by overall site reach, demographics and content affinity, without any particular regard for how audience dynamics change by time of day.According to… Continue reading New Research Set To Revolutionise Online Ad Planning