National sports radio station talkSPORT has announced plans to auction-off five 30-second spots on Valentine’s Day for listeners to broadcast their love messages.The auction, which begins this week on ebay, will see the highest bidders get their own romantic messages turned into high-quality on-air commercials, made by the creative team at talkSPORT’s South Bank studios… Continue reading Love Is On The Air At TalkSPORT
The media sector has continued to feel the brunt of the plummeting stock market this week, with all but seven of the media companies listed in MediaTelINSIGHT Sharewatch showing falling prices yesterday. UK stocks have been falling for well over a week now as market uncertainties – particularly the spectre of war – cause company… Continue reading Continuing Share Falls Slash Media Company Values
The Government is beleived to have made a last-minute amendment to the Communications Bill to calm fears that a foreign-owner of Channel Five would flood the station with imported programmes.In what is being seen as an effort to smooth the passage of the Bill through the House of Lords, new clauses have been introduced that… Continue reading 27.01.03
As expected, Deutsche Telekom (DT) looks set to sell its cable assets to a consortium of financial investors for between â‚Ź1.7 billion and â‚Ź2.0 billion. The price range falls slightly short of the â‚Ź2.2 billion that DT had hoped to secure for the six regional cable franchises. The Financial Times today says that the deal… Continue reading Deutsche Telekom To Net
Broadband continues to win hearts and minds in the UK with new findings from Oftel revealing that 84% of internet customers are now aware of high-speed services and their merits, compared to just over 50% in February 2002.New subscribers to permanent connections were wholly responsible for the increase in internet connectivity during November and Oftel… Continue reading UK Broadband Revolution Gathers Pace
comScore Networks calculates that US online retail sales totalled $13.3 billion in the last quarter of 2002, a year on year increase of 23%. The figures, reported on eMarketer, do not include travel sales but tally with a survey taken just after Christmas which estimated holiday spending at more than $13.7 billion (see ECommerce Market… Continue reading Holiday Online Sales In Line With Expectations
Christopher Williamson, Economist at NTC Research, digests the findings of the IPA’s latest Bellwether Report and discusses what lies in-store for the advertising industry over the coming months…Light at the end of the tunnel, green shoots of recovery? Quite what the future currently holds for the advertising industry has perhaps not been more difficult to… Continue reading NewsLine Column: Bringing Home The Bellwether
Broadband continues to win hearts and minds in the UK with new findings from Oftel revealing that 84% of internet customers are now aware of high-speed services and their merits compared to just over 50% in February 2002. New subscribers to permanent connections were wholly responsible for the increase in internet connectivity during November (see… Continue reading UK Broadband Revolution Gathers Pace
Hachette Filipacchi is to promote the new Adidas ‘Colours’ collection across three of its highest-profile titles, in the first major group advertising deal since its creation last year (see Hachette Buys Attic Futura For £40 Million).The deal, which includes women’s glossy B magazine and teen titles Sugar and ELLEgirl, has been designed specifically for each… Continue reading Hachette Filipacchi Secures First Major Group Ad Deal
Mobile operators are being optimistic if they expect multimedia messaging services (MMS) to be the elixir for the ills of the industry, says a new study by market researchers Datamonitor. The success of short message service (SMS) text messaging has encouraged operators to invest heavily in MMS and it is hoped that mobile data services… Continue reading MMS Study Brings Little Cheer To Operators
