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Around 20% of mobile phone users will soon have handsets capable of receiving multi-media messages (MMS), according to a study by Continental Research. The Winter 2003 Mobile Phone Report shows that 4% of mobile phone users already have phones capable of sending and receiving photo-messages, with a further 14% likely to get the feature when… Continue reading Multi-Media Messaging Shows Potential For Advertisers

Despite the prospect of war and fears of a double-dip recession, there was a general mood of optimism at the AAAA Media Conference in New Orleans last week. Of late, industry observers have been divided over the state of the advertising business. Jack Myers has insisted that the US market is experiencing ‘sustained upward momentum’… Continue reading AAAA Chief Upbeat On Ad Outlook

Europe is all set to compete with the US for e-commerce supremacy, according to a new report from AOL Europe and RoperASW. The second annual Cyberstudy on E-Commerce surveyed home internet consumers in the UK, France, Germany, the US, Canada and Brazil. It found that online shoppers in the three European countries had spent an… Continue reading European Consumers Increase Online Spending

The Online Publishers Association has announced the formation of a European branch that will include ten of the continent’s leading web content providers. Online Publishers Association Europe aims to follow the mantra of its US counterpart and “promote the internet as an effective advertising medium for marketers and a sustainable media business for publishers.” Founder… Continue reading OPA Europe To Represent Leading Internet Publishers

New figures from Gartner Dataquest show that global handset sales totalled 122.6 million in the three months ending December 31. This took the annual sales to 423.4 million, an increase of 6% over 2001. “Consumers embraced a variety of innovative handsets, especially those with colour screens, rather than delaying replacement purchases because of an ongoing… Continue reading Worldwide Mobile Sales Up 6% In 2002

Week on week analysis of the media sector reveals that Pearson was the week’s biggest climber, up 4.38%, despite posting a mixed set of financial results (see FT Ad Revenues Drop 24% In 2002, No 2003 Recovery Seen).An the other end of the scale, Carlton was seen down 11.18% week on week, despite continued rumours… Continue reading Sharewatch: Pearson Rises Despite Mixed Results

The Government’s plans to relax the media ownership regulations to allow major newspaper groups to buy Channel Five could face defeat in the House of Lords, according to influential Labour peer, David Puttnam.In an interview with the Financial Times, Lord Puttnam warned the Government that up to 60 Labour peers could rebel against the proposals… Continue reading Puttnam Warns Of Defeat Over Channel Five Ownership

ITV’s recently appointed director of programmes, Nigel Pickard, has axed the recently revived Crossroads after it consistently failed to attract viewers.Pickard told members of the cast and production team earlier today that the soap will be moved from its current 5pm slot to a new early afternoon slot, before ending its run in the summer.Commenting… Continue reading ITV’s Crossroads Comes To A Dead End

BSkyB is preparing to launch three new digital music channels into the increasingly crowded marketplace.The new channels, Flaunt, The Amp and Scuzz, follow new launches from Emap (see Emap Extends New Music Channel) and the increasing prevalence of specialised digital music channels such as Classic FM TV (see Classic FM Launches Round The Clock Music… Continue reading Sky Prepares To Launch New Digital Music Channels

Media Audits, the communications effectiveness consultancy, has unveiled its relaunched website.The new online presence, which has been developed by MediaTel Interactive, is intended to form a central part of the company’s communications strategy. It allows users to register for email newsletters and provides an all-important forum for clients to share their thoughts on the key… Continue reading Media Audits Unveils Re-Launched Website