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The French advertising firm Publicis has reported a 2.6% fall in net profit for 2002 but full year figures were above many analysts’ forecasts. The acquisition of US advertising group Bcom3 helped to increase operating profit by 25% to €429 million (see Publicis Revenues Jump 20% In 2002, Buoyed By Bcom3) while net before goodwill… Continue reading US Venture Pushes Up Profits At Publicis

VNU, the multinational marketing and media research firm, has today reported a rise in 2002 earnings but refused to speculate on what the year ahead may hold because of economic and political concerns. The Dutch-based company announced that earnings per share rose by 6% to €1.82 from €1.73 in 2001. VNU had already raised its… Continue reading Change In Strategy Brings Rewards At VNU

The BBC is ending its £85 million five year carriage agreement with BSkyB, it was announced today. The Corporation says it will no longer use Sky’s conditional access system and from 30 May, for the first time, it will broadcast its eight TV channels unencrypted on digital satellite. The BBC’s director general, Greg Dyke, said:… Continue reading BBC Ends £85m Conditional Access Contract With BSkyB

The media and marketing group, Aegis has announced a 12.8% rise in profits for 2002, following an increase in business at the Carat network. Aegis said that improving market conditions helped revenues to climb by 11.9% to £591.9 million last year. Pre-tax profits totalled £71.4 million, up from £63.3 million in 2001. “2002 saw a… Continue reading Aegis Heartened By Positive Annual Results

Specialist consumer magazine publisher, Future Network, moved into the black during 2002, posting a £10.7 million pre-tax profit, according to this morning’s financial results. This follows a difficult 2001 when the group made a loss of £121.0 million (see Games Mags Recovery Could Drag Future Out Of ‘Most Difficult’ Period). Future launched 13 new magazines… Continue reading Future Network Moves Into Profit In 2002

Future Network, the international consumer magazine publisher, has agreed to purchase Hachette Digital Presse (HDP), a subsidiary of Hachette Filipacchi Presse in France, for £3.5 million cash. The division comprises three computer games magazines and DVD Magazine. The computer games magazines to be acquired are Official PlayStation 2 Magazine, Joystick and Joypad. Turnover for the… Continue reading Future Network Acquires French Computer Mags Division

Carlton Communications and Granada’s proposed £2.6 billion merger has been referred to the Competition Commission on the grounds that it could potentially lead to a “substantial lessening of competition” in the market for television airtime sales. Trade and industry secretary, Patricia Hewitt, today confirmed the decision, which will end hopes that a lengthy investigation of… Continue reading ITV Merger Referred To Competition Commission

WPP was seen in focus on reports that chief operating officer, Sir Nick Scheele, infringed company purchasing policies by ordering that all of Ford’s marketing and advertising should go to WPP group. The stock was seen down 2.70%.Elsewhere, investors considered news from market research giant Taylor Nelson Sofres, which has refused to rule out a… Continue reading Sharewatch: WPP In Focus On Ford Probe

The Cartoon Network has signed a seven figure, multi-media sponsorship deal with Kraft Foods that will allow viewers to influence what TV programmes will be broadcast on the channel.The deal, which centres around the DairyLea Lunchables brand, begins as an on-pack promotion featuring a range of collectable cartoon characters. It will be extended online in… Continue reading Cartoon Network Signs Kraft As Multi-Media Sponsor

Sponsorship increases the effectiveness of online advertising across the board, according to new research from internet research group, Dynamic Logic.The research, which analysed 750 online advertising campaigns, shows that consumers are increasingly able to connect online sponsorship with the brand that it is linked to, creating an awareness that has a positive impact on brand… Continue reading Sponsorship Outperforms Traditional Online Advertising