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Irish mobile and internet penetration increased during the fourth quarter of 2002, according to the country’s Commission for Communications Regulation (Comreg). Some 79% of the the Irish population now have a mobile phone, a 2% increase on Q3 (see Irish Telecoms Industry In Good Heart) and subscribers send an average of 72 text messages every… Continue reading Mobile And Internet Growth Recorded In Ireland

Over 100 million young people aged between 5 and 24 will own a mobile phone by the end of 2003, according to a new study from the Wireless World Forum (W2F). mobileYouth 2003 examined ownership in twenty prominent markets and it is estimated that 104 million or 44% of 5-24 year olds will have a… Continue reading Young To Drive Mobile Revenues, Says W2F

The BBC’s decision to pull out of the conditional access satellite carriage agreement that it has held with BSkyB for the last five years (see BBC Ends £85m Conditional Access Contract With BSkyB) is unlikely to have any material effect on Sky, according to media analysts. The BBC said that it will save £85 million… Continue reading INSIGHTanalysis: BBC’s Exit From Carriage Deal Will Not Hurt Sky

Revenues from US video on-demand (VOD) services will grow from $293 million in 2003 to $1.4 billion in 2007, according to a new report from Jupiter Research. The Impact Of On-Demand Content On Cable Revenues In The US report shows that in addition subscription VOD – dubbed SVOD – will reach $800 million in 2007,… Continue reading Subscriptions Key To Video On-Demand, Says Jupiter

Figures released yesterday by the Advertising Association (AA) show that every medium bar business press showed a positive year on year growth in revenues in the fourth quarter of 2002. Go back to the first quarter of the year and only direct mail and regional newspapers are showing positive growth. There has therefore undoubtedly been… Continue reading INSIGHTanalysis: The Road Ahead For Advertising

Total US magazine advertising revenue rose by 10.2% year on year in February, closing at $1.2 billion, according to the latest data from the Publishers Information Bureau (PIB). The number of advertising pages for February was 15,593, up 1.8% from last year. In the year to date, advertising revenue closed at $2.1 billion, an increase… Continue reading US Magazines Revenues Rise 10% In February

Western European satellite and cable television subscriber figures in the table below show Germany’s towering lead over all other countries in the region, with practically twice as many subscribers to each platform as its closest rival. Germany currently has 17.9 million cable TV customers, whilst the next-largest market, in the Netherlands, commands just 6.3 million,… Continue reading Western European Cable And Satellite Subscriber Figures

When they were first launched on the market, there were widspread fears personal video recorders (PVRs) could sound the death knell for TV advertising (see Insight Analysis: Should Advertisers Fear Digital Video Recorders?). In truth, the reality has failed to live up to the hype but there are emerging signs that consumers are taking to… Continue reading PVR Uptake Gives Ad Industry Food For Thought

Carlton and Granada were the media sector’s big story on Tuesday, after their proposed merger was referred to the Competition Commission as expected. Nonetheless the stocks fell heavily on the decision, down 6.02% and 3.92% respectively.Elsewhere, BSkyB was also seen under pressure, down 2.76% after Morgan Stanley reduced its price target for the group, citing… Continue reading Sharewatch: ITV Partners Dip On Merger Referral

With mixed messages coming from the media and advertising sector as to the health of the industry as a whole, MediaTelINSIGHT’s Scott Billings looks at the prospects for recovery in 2003.There are some mixed messages coming from the media and advertising sector at present and it feels somewhat unclear whether we are heading into a… Continue reading NewsLine Column: The Road Ahead