Daily Mail & General Trust was seen under pressure yesterday following reports that rival Northern & Shell, publisher of Express Newspapers, is today meeting with the Office Of Fair Trading to try to break Associated Newspapers’ distribution monopoly of the London Underground. If successful the move could knock ad revenues at the Metro group, whilst… Continue reading Sharewatch: DMGT Falls On Competition Concerns
A total of twelve million viewers watched BBC4 during its first year on air, according to the BBC, but the numbers tuning in for an evening’s viewing remain relatively small.The Corporation claims that 47% of digital viewers have sampled programming on the digital arts channel since its launch in March last year (see BBC4 “Happy”… Continue reading Highs And Lows As BBC4 Celebrates First Birthday
Mobile marketing group, 12Snap, has launched a new service to enable media owners to run their mobile marketing campaigns in house.Following a new partnership with mobile software group, Add2Phone, clients will be able to plan, schedule and execute simple campaigns directly from their customer database.The partnership reflects the growing popularity of conducting mobile marketing campaigns… Continue reading 12Snap Extends Offering With In House Marketing Service
Improvements in the ITV schedule are beginning to deliver results and after a period of consolidation this year, the network will see advertising growth of 3.5% in 2004, according to a new forecast from ABN AMRO.Also On MediaTel Insight Today…UK In Fourth Tier Of eMarketer’s World Broadband Comparisons The UK has been placed in a… Continue reading MediaTel Insight: ITV To Bounce Back In 2004, Says ABN AMRO
The tough advertising conditions in the US hi-tech market were largely responsible for a 24% decline in 2002 pre-tax profits at United Business Media (UBM), according to the group’s financial results released today.Overall group pre-tax profits, before goodwill and exceptionals, were down from 2001’s £95.9 million to £72.9 million last year. However, regionally, the European… Continue reading UBM Profits Fall 24% In Tough US Ad Conditions
The ABC regional newspaper figures for the period July to December 2002 reveal a mixed bag for the top ten paid for regional newspaper groups. Strong performances came from Kent Messenger Weekly Newspaper Group, which saw the total circulation of its titles increase by 3.9% year on year to 151,637 and Central Counties Newspapers Group,… Continue reading ABC Regional Newspapers: July-December 2002
The National Magazine Company has unveiled plans to reposition Esquire in the increasingly crowded men’s lifestyle market and is launching a national press campaign to advertise the move.The campaign, which confirms Esquire’s desire to occupy a position at the more sophisticated end of the men’s lifestyle market, follows the appointment of Simon Tiffin as editor… Continue reading Esquire Re-Positions For The Thinking Man
Mobile internet services attracted an average of 17 million page impressions per day during January, according to the latest figures from the Mobile Data Association (MDA) and the UK’s four GSM operators.This brings the total for the month to 524 million, which represents an increase of over 100 million on December’s figure (see WAP Services… Continue reading WAP Services Reach Record Total In January
A consensus of recent UK advertising forecasts compiled by MediaTelINSIGHT puts 2003 growth at 3.6%, rising to 3.9% for 2004. However, the 2003 predictions range from a conservative 1.0% from Merrill Lynch – produced very recently – to Universal McCann’s comparatively exuberant 5.9% posted in December.The forecasts put UK growth slightly above total European growth,… Continue reading UK Advertising Growth Forecasts From MediaTel Insight
The Newspaper Society has today unveiled the largest piece of independent advertising effectiveness research ever undertaken by the UK regional press.The Conversion Study, which emphasises the continued importance of the regional press in the changing media landscape, tracked multimedia advertising campaigns for 26 brands in four regions of the UK and involved over 9,000 face-to-face… Continue reading Research Proves Strength Of Regional Press
