AA Gives Views On Communications Bill To Joint CommitteeThe Advertising Association (AA) made a submission to the Joint Committee on the draft Communications Bill regarding the future arrangements for regulation of broadcasting advertising content.Commenting on the submission made this week, Sara Soltani, the AA’s director of public affairs, said: “We share the Government’s belief that… Continue reading AA Gives Views On Communications Bill To Joint Committee
BBC Worldwide has appointed former launch editor of Eve magazine, Gill Hudson, as the new editor of the Radio Times.Hudson, who takes up the position next Monday, will replace Nigel Horne who left the magazine last month after less than a year in the job. Publishing director of the Radio Times, Ashley Munday, described Hudson… Continue reading BBC Worldwide’s Radio Times Gets New Editor
Advertisers currently buying space in the US upfront markets are embracing the interactive and online enhancements offered by broadcast and cable networks and incorporating them into their campaigns, according to today’s Jack Myers Report. Myers says that this is another indication of a strengthening media economy, particularly given that last year advertisers “insisted that any… Continue reading Interactive Buys Point To Strengthening Media Economy, Says Myers
Broadband access prices in the UK are amongst the cheapest in Europe and the US, according to new research published by Oftel yesterday. Following recent wholesale price cuts, the UK is now cheaper than France and Germany for consumer DSL, with packages available for as little as £20 a month, says the report.Cheaper access to… Continue reading Cheap UK Broadband Internet Access Drives Uptake
DSL subscriber numbers worldwide grew by 20% during the first quarter of 2002 and showed an increase of 110% over the previous 12 months, according to an analysis by PointTopic. DSL stands for digital subscriber line and is a high-speed system of connecting to the internet or other computer networks. The report says that DSL… Continue reading DSL Shows Strong Growth Despite Telecoms Sector Woes
NetValue has formed a world-wide alliance with digital marketing company Outrider to provide media and advertising agencies with online media planning tools.The partnership will see NetValue and Outrider, the interactive subsidiary of MediaEdge, work together to develop digital media planning tools based on internet user panel data. The aim is to provide services similar to… Continue reading NetValue Forms Global Alliance With Outrider
Revenue from digital television (DTV) subscriptions will hit nearly $30 billion (E31.6 billion) in Europe by 2006, according to figures from Datamonitor. Last year, subscriptions accounted for 94% of revenues, or $8.7 billion, in the European DTV market. Whilst this revenue is expected to rise at a compound annual growth rate (CAGR) of 28% between… Continue reading European DTV Subs Revenue To Hit $30bn By 2006, Says Datamonitor
Maiden Outdoor has announced a repackaging of its AdRail portfolio, which it hopes will makes its products more relevant to client sectors by addressing distinct audiences and making purchase easier.MOSAIC profiling has been used to create audience-related packs, which are available in 4,6 and 48 sheet sized panels.Martin Kearns, group sales director, commented: “AdRail delivers… Continue reading Maiden Outdoor Unveils New AdRail Packages
Large numbers of football fans are heading online to watch World Cup games and keep up to date with the latest news on the tournament, according to research from Hitwise.World Cup websites have seen “huge” increases in traffic since the tournament began and according to Hitwise, FIFA’s official World Cup website, fifaworldcup.yahoo.com, has seen its… Continue reading Football Fans Head Online For World Cup Action
Four bidders have emerged to take over the digital terrestrial TV licences made available following the collapse of ITV Digital (see Administrators Confirm ITV Digital Sale).The ITC has received applications from a BBC and BSkyB alliance (see BBC Set To Join With BSkyB For Digital Bid) and one formed between ITV and Channel 4 (see… Continue reading Four Bidders Emerge For Digital Terrestrial Licences
