There are tremendous opportunities to maximise the impact of TV at the bottom of the funnel, where automated planning and buying are commonly deployed, writes Sky’s director of insight and research.
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Marketers are pouring fresh investment into influencers and creators. That momentum will only translate into brand growth if we move from command and control to guardrails and trust, and measure both the quick win and the long haul, writes Kantar.
Amazon now counts 22m UK viewers on its Prime Video ad tier, the streaming giant announced at its annual upfront Wednesday. Notably, brands can also now reach 8 in 10 UK households via Amazon DSP.
Members of our Future 100 club have the chance to vote for which of their peers they think deserves the coveted The Media Leader, Future Media Leader of the Year award for 2025. You can see the shortlist and vote here.
Sports piracy is likely to be the third largest revenue stream for organised crime groups after drug smuggling and people trafficking, according to the Sports Rights Owners Coalition. Rights holders want governmental action to help shut down illegal streams faster.
The Daily Mail’s ire turned on the advertising industry recently, claiming that black people are over-represented in British ads. What lies behind “the woke fantasies of ad-land?”
With the industry-wide voluntary adoption of the LHF advertising restrictions now in play, The Media Leader is exploring how different channels are adapting. Next, is TV.
Marketers risk “doing less with less” as new research finds budget, not ROI, is a bigger driver of media effectiveness, despite marketers perceiving the opposite to be true.
Taylor Swift chose to promote her new album on five UK radio stations. For a star who could have chosen any means, why choose radio?
The Media Leader introduces the quarter-finalists of the return of Media Mind.