Report metrics include audience numbers, average minutes per person, profile percentage and index.
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An IPA and FT report has concluded that trust is not a ‘nice to have’ as companies that measure trust as a KPI are more likely to deliver stronger profits.
The cross-media measurement solution’s core reporting is now available to all advertisers, with Sky among the first to sign up.
| Maria Iu
Commitments include closed captions for all linear and streaming ads from spring 2026.
Connections matter at Sky Media and there are four key ways that this drives impact for advertisers.
There are many opportunities these days for journalists to carve out a following as traditional news outlets face a myriad of challenges.
In the wake of AI-generated content, buyers are hankering for authenticity and B2B brands need to lean in to this if they want to stay ahead.
Just one in four men say they regularly see advertising that “reflects the man they want to become”, according to a report by Channel 4, which examined how traditional ideas of masculinity are shaping young consumer behaviour.
The audio production trade body argues that the recently published Creative Industries Sector Plan overlooks the thriving segment.