Hannah Mirza outlines how marketers can integrate their products and services into the AI overview and remain visible.
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Reporter Ellie Hammonds identifies three key themes that have been present within the OOH industry this past year, the strength of the medium and an insight into what to expect in 2026.
Welcome to The Brief for Friday 19 December, The Media Leader’s round-up of media news.
We asked Future 100 Club members to tell us who inspired them most in 2025. From industry leaders championing responsible media to colleagues who handled difficult times with grace, here are their media heroes.
From industry launches to cultural phenomena, we asked Future 100 Club members to share the media moments that defined their year. Here’s what caught their attention in 2025.
Smartclip has released its first portfolio of AI agents for client testing, marking the next phase of its ‘Sidekicks’ agentic AI platform. RTL Group’s adtech subsidiary launches agentic AI embedded directly into its SSP.
Nick Manning despairs at what’s happened to adland over the past 12 months, but insists there’s plenty to reflect on, and that signs of positivity do exist.
It’s time for holding companies to retrain their people to understand marketing and brand building better, says Mark Palmer.
The Media Leader summarises three key themes from the past year in the audio space.
Generative AI is playing a more significant role in consumer Christmas shopping this year, but knowing how it fits into the broader retail journey is key to brand success, says Ipsos iris.