More Uk articles

PPL developed a nationwide media plan for its festive prize in December and placed OOH at its centre.

It’s time to abandon a fixation with channels in favour of a content-led approach — and prepare for a future where end-to-end solutions are the norm. The definitions and techniques that have dominated marketing practices are becoming obsolete.

In a shifting landscape, marketers need to think about more than just where their social media activity appears. Proper governance is critical to reputational success.

The OOH media owner took home four awards in total.

What happened with the children of Gaza documentary is not an example of bias but of a failure of editorial systems or BBC bureaucracy — or both. There must be no repeat of the Balen Report saga. 

Thinkbox head of research Anthony Jones suggested focusing on long tail advertisers has skewed the health of the advertising market and discounted the value of TV to large- and medium-sized advertisers.

With one week to go before the 2025 census, The Media Leader asked industry leaders what they hope to see.

For more RAJAR data head to the Radio section of Adwanted Connected.

A study has found that while most believe creative ideas are central to marketing, it takes an average five rounds to get an idea signed off.

IM Clear seeks to provide a comprehensive and measurable approach to responsible advertising on Immediate brands by optimising media performance while also maximising ESG scores.