More Uk articles

YouTube’s size makes it irresistible to marketers. This is how brands can play the platform without getting played.

New research found that using both skippable and non-skippable formats double the impact on brand preference.

Year-to-date revenue is now 20% ahead of this time last year and 8% ahead of 2023.

Today’s CTV market demands accountability and outcomes from investment. With Europe still lagging behind the US, transparency is key here.

Women’s sport should be seen as firmly part of the mainstream now, and brands should be aware of the opportunity to connect with fans around player stories, writes Sky Media’s Karin Seymour.

A recent survey conducted by Adwanted Connected and YouGov showed that ensuring ad relevance for podcasts is more attention-grabbing than tailoring ads to the environment, timing or activity of the listener.

Gracenote’s new Contextual Advertising Report found using enriched programme information in bidstreams has positive outcomes for buyers and sellers.

The auditor has updated its reporting standards to better recognise the publishing industry’s digital transformation.

The marketing sector has no reason to be built on school results. We have a duty to represent the richly diverse population in both our internal teams and the work we produce.

A direct-to-consumer model can help news organisations win in a fragmented environment by incentivising them to foster deeper connections with an audience that is opting in to their product.