The Advertising Association’s communications director and the chair of CAP and Credos speak about takeaways from their new book, ‘Trusted Advertising’, including whether advertisers are sufficiently valuing trusted media channels, and what they can do to better build trust in their brands.
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Welcome to the Brief, The Media Leader’s round-up of media news.
What should we learn from the Dust Bowl-era migration of farmers in 1930s America? You can only reap what you sow, says Tony Regan.
AI-accelerated, people-powered are just two of the tactics required by audio brands looking to reach the final of this summer’s FIFA World Cup, says Octave’s MD.
Welcome to the Brief, The Media Leader’s round-up of media news.
Watch: Jack Benjamin sits down with DCM’s Michael Bensley and Mail Metro Media’s Tracy Middleton to review the unmissable brand opportunities this year, from the World Cup to The Odyssey.
The subtitles are expected to attract a wider audience, including among German-only speaking children of parents who moved from South Asia.
This year will be centred around optimism and growth, with the media giant arguing the “renaissance” of brand building will bring opportunities in OOH.
To understand the disconnect between digital radio’s ROI and its adspend, J-ET’s Oliver Plume examines how the landscape has changed.
AI tech company Veritone is licensing refined video data for up to $1,000 per hour to AI application developers and AI models.