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Lisa Batty, the former marketing director at Time Inc. UK, has launched a new trade marketing consultancy dedicated to creating industry events.

Lawyers have written to the former WPP boss to warn him that winning a MediaMonks bid with his new venture S4 may put him in breach of contract.

Ad agency Y&R has appointed Katie Lee as its new managing director, the first major hire by CEO Paul Lawson.

There was sex, dating and dancing, AI in the advertising and a digital mindset at Channel 4’s upfronts. Here’s our review from the new summer format.

Following details revealed by Mediatel last week, Channel 4 has today formally announced its new AI driven adtech that enables the broadcaster to place a brand’s ads next to relevant scenes in a linear TV show.

Back from the Newsworks Effectiveness Summit, Raymond Snoddy digests the key take-outs – for both average humans and colourful cyprinidae.

New research from Newsworks and GroupM UK reveals that quality online environments – where consumers have a deeper relationship with the brand, such as news brands or sport sites – are 42% more cost effective for advertisers.

Inskin Media has announced four senior promotions within the company, following chief commercial officer Steve Doyle’s discreet exit last month.

Out-of-home specialist Posterscope has today appointed Gill Huber as its chief client officer.

Ooyala’s Q1 2018 Global Video Index has released its latest video numbers, stating: Processing of long-form content (20+ mins.) just jumped 189% in one year Completion rates for long-form content hit 57% on smartphones Tablets (13.1%) hit their highest share of mobile plays eve To access the full report, please click here:External Link:Ooyala: Q1 2018… Continue reading Ooyala: Q1 2018 Global Video Index