Ahead of an upcoming industry debate, Paul Silver explains why he believes one of the most vital marketing disciplines is in desperate need of reinvention.
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| Sue Elms
Making media-neutral and evidence-based decisions are key to delivering a better return on investment, writes Sue Elms.
A year since going public and Facebook Live still feels more BETA than broadcast, but there have been three subtle interventions over the last few months that are moving it to a new order, writes Alex Wassersier
The burning desire for cross-platform measurement of AV advertising is clouding media planners’ judgement when it comes to understanding the concept of value, writes Thinkbox’s Matt Hill.
Now Article 50 has been triggered, the really interesting question is what will happen to newspaper coverage of the issue after the fateful letter has been delivered in Brussels, writes Raymond Snoddy
OpenX has appointed Dominic Trigg as vice president, EMEA, and promoted Richard Kidd to vice president, head of business development, EMEA.
The results come following a tough period which has seen advertising revenues decline significantly and a write-down in the value of its newspaper titles.
TabMo, the programmatic mobile video specialists, has recruited Dan Read for the newly-created role of head of trading and platform sales.
The move, confirmed on Tuesday, should shine some light on the murky world of adtech supply chains, where dozens of players extract fees as an ad moves along the pipes from advertiser to publisher.