The tech behemoths are endemically dismissive of the responsibilities they hold to their advertisers, writes Bob Wootton. Is that all about to change?
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David Goggin will be responsible for the talent investment, development and training for the network’s five agency brands and associated practices, representing over 1,500 employees in the UK.
Full report available at: Mediatel Connected > Online > Traffic Trends
The IPA has formally demanded better standards from Google and Facebook – but is its latest weaponry locked and loaded, or has it just got a pea-shooter, wonders Dominic Mills.
From an advertiser’s point of view, the democratisation of imagery has opened up a raft of new avenues through which brands can engage with audiences, writes Spark Foundry’s Monica Majumdar.
The Guardian now sells less than 150,000 copies a day.
The Evening Standard’s web traffic declined -15% in July to 845,300, according to the latest ABC results, while Metro was down -9.4% to 2.4 million.
The internet wants our attention, but what do consumers actually want from the internet, asks Bibblio’s Mads Holmen.
WFA research indicates a dramatic change on transparency measures, contracts, viewability standards, internal media knowledge and ad fraud.