MEC is taking steps to increase transparency in the mobile marketplace with the independent verification of location data.
More Uk articles
A citizenry armed with cameras and social media can make life very difficult for those in power, writes Raymond Snoddy.
Digital adspend in the UK grew by 17.3% in 2016 to £10.3 billion – its fastest rate in nine years – according to the latest figures from the IAB UK and PwC.
One year after ditching its print edition, Independent editor Christian Broughton tells Ellen Hammett that if your plan for the future doesn’t look radical – then it’s not the right one.
Only a free, open and honest process can help digital media reach its true potential, writes Duncan Trigg.
W Magazine’s Edward Enninful replaces Alexandra Shulman, who stepped down in January after 25 years in the role.
Taken captive by its own organisational structure, Pepsi’s in-house agency forgot to ask the questions that ought to be asked, writes Dominic Mills. Plus: Why Sorrell is like a beef chow mein.
The general unaccountability of tech companies to our governments, and ultimately to us as citizens, is the bigger issue, writes Communication Partners UK’s Roy Jeans
Geoff Copps provides a new – and essential – spin on the growing debate around context in advertising.
For some, it comes naturally, for others it’s a stressful nightmare. So what makes for a successful negotiation?
