Inskin Media’s Steve Doyle tells Newsline what it takes to build a brand online, whether he thinks advertisers are becoming too short-termist and asks if enough attention is being paid to context and quality of environment.
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Allen Klosowski, VP Advanced Solutions Group, SpotX, tells Mediatel Newsline why connected TV advertising is set to grow, and what the future holds for the world of commercial broadcasting.
| Jed Mole
Acxiom’s Jed Mole shares his key trends from one of digital marketing’s biggest annual conferences.
Following last year’s sexist debacle, Newsline caught up with Dmexco’s founder, Christian Muche, to find out what one of digital marketing’s biggest annual conferences is doing to promote gender equality.
Hewson joins from US adtech company Exponential where he led the UK sales operation and brings over 20 years’ experience in advertising, media and technology.
Sponsored content: New research reveals how broadcasters believe the opportunity associated with advanced TV advertising will prove hugely significant as competition for live online viewing heats up.
Newsline caught up with the7stars, Inskin Media, Quantcast, Adobe, SpotX and IAB UK at this year’s Dmexco to find out what they think will be the biggest trends to look out for over the next year.
Full report available at: Mediatel Connected > Online > Traffic Trends
The IPA has released its TouchPoints 2017 data today, highlighting how the GB population spends their daily lives and how their use of communications channels and device fits into this.