UK marketers have revised their budgets up in Q1 2017, with significant growth recorded in internet and main media advertising categories.
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In the latest quarterly update of the Ipsos MORI Tech Tracker, ownership of Smart TVs in GB households has seen a significant rise of 8% year-on-year from Q1 2016. Overall, 33% of GB households own a TV with the internet built in. This increase is likely to be driven by sales during the Christmas period… Continue reading Ipsos Connect: Tech Tracker Q1 2017
Virgin Media is set join Sky’s AdSmart in a major deal that, if it goes ahead, will boost the scale of the targeted advertising platform.
Talking AI devices are taking over, and the prize for the brands that know how to exploit them will be huge, writes Dominic Mills.
MEC is taking steps to increase transparency in the mobile marketplace with the independent verification of location data.
A citizenry armed with cameras and social media can make life very difficult for those in power, writes Raymond Snoddy.
Digital adspend in the UK grew by 17.3% in 2016 to £10.3 billion – its fastest rate in nine years – according to the latest figures from the IAB UK and PwC.
One year after ditching its print edition, Independent editor Christian Broughton tells Ellen Hammett that if your plan for the future doesn’t look radical – then it’s not the right one.
Only a free, open and honest process can help digital media reach its true potential, writes Duncan Trigg.
W Magazine’s Edward Enninful replaces Alexandra Shulman, who stepped down in January after 25 years in the role.
