‘Responsive search ads’ combine different creative with machine learning to help deliver more bespoke targeting.
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Improving our understanding of the way our brains work could provide a boost to the creative industries, writes Heather Andrew
S4 defied legal warmings to secure the dutch-based business, stating the objective behind the merger is to “provide clients with digital services, which are agile, efficient, and of premium creative quality.”
TV advertising is still a powerful way to sell product, writes Nick Manning – but change is coming and advertisers and their agencies must move to update decades-old working practices.
Marketing executive Daisy-May Kent is inspired by the Jo Loves founder – and argues we need more women like her working in the advertising industry.
As campaigns have become multi-dimensional, true effectiveness has turned into a more holistic concept, writes Dominic Mills. Plus: why Keith Weed’s offer to Sorrell isn’t as generous as it looks.
In this week’s Media and Marketing podcast, host John Reynolds interviews DCM’s CEO Karen Stacey. Plus: Philip Green, women in the workforce and Cannes.
Digital Cinema Media celebrates its tenth birthday this week. CEO Karen Stacey shares the advertising highs, the cinematic lows and tells us what new opportunities await brands on the big screen.
A new specialist audio media buying and creative agency, Trisonic, has today opened for business.
Not only is this the most successful year the newsbrands have had since launching the digital subscription model in 2010, digital subs have also overtaken print subs for the first time.