Helen Rose, head of insight at the7stars, discusses the findings of new research uncovering what the new world of filter bubbles means for brand discovery.
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March was a tough month for UK commercial broadcasters, with some hefty declines in revenue across the board.
Full report available at: Mediatel Connected > Online > Traffic Trends
Warc analyst James McDonald dissects the latest AA/Warc adspend report to reveal just how rapidly mobile is growing.
At Mediatel’s 2017 Planning Debate, experts warned that an over-reliance on data and a lack of human interaction was creating a chasm between planners and their audiences.
Laurence Green, founding partner of 101, says more controls on data will help to end the “Wild West” era of data-driven marketing.
In the short video, hear from Vizeum’s Tia Castagno, Publicis’ Dom Boyd, AMV BBDO’s Craig Mawdsley and Karmarama’s Will Collin.
Ezoic’s chief customer officer, John Cole, explains in depth how new technologies can help monetise audiences – and what he thinks publishers should be doing to fight back.
MEC’s managing director, Sarah Hennessy, said client demands still lead the agency to the unrivalled scale of big players such as Facebook and Google, while concerns over context tend to take a back seat.
Premium publishers may have proved that context and quality of environment amount to increased ROI for advertisers, but the trading mechanics have yet to catch up. By David Pidgeon.