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Advertisers need to work harder at building emotional elements into their campaigns in order to succeed against rivals, according to Kevin Dundas, chief executive of Saatchi & Saatchi.Speaking at the Media Research Group conference in Madrid, Dundas claimed that “brands are over”, pointing to the increased quality of today’s products making advertising on a particular… Continue reading Dundas Spreads The Love At MRG Conference

Wireless Group was seen in focus yesterday with shares rising by 2% to close at 76˝p after chief executive Kelvin MacKenzie was accused of talking ‘hot air’ in the press and of using his law suit against radio ratings body RAJAR to court publicity.RAJAR’s barristers claimed that MacKenzies’s motives for taking the company to the… Continue reading Sharewatch: Wireless Group Rises As Court Battle Begins

Viacom Brand Solutions has signed up Mattel’s Scrabble to sponsor repeats of Frasier on both the Paramount Comedy and Parmount Comedy 2 channels the run up to Christmas.The deal will see credits for Scrabble, created by Ogilvy & Mather, feature on all episodes of the hit American sitcom from early November for six weeks. The… Continue reading Scrabble To Sponsor Frasier On Paramount Comedy

France-based Publicis Groupe has announced that organic revenue climbed by nearly 5% during the third quarter of this year, as signs of recovery were confirmed in Europe, which outstripped growth in North America during the period.The company, which owns Saatchi & Saatchi and ZenithOptimedia, said that revenue from July to September reached €932 million year-on-year,… Continue reading Publicis Confident And Cautious After Organic Growth

Emap has poached Jane Bruton, editor of BBC Worldwide’s Eve magazine, to oversee the launch of its new weekly glossy for women.Bruton joins as editor of Grazia, a long-awaited British version of the upmarket Italian magazine that offers readers a mix of fashion, celebrity gossip and style on a weekly basis.Emap has ploughed more than… Continue reading Emap Poaches Eve Editor To Oversee Grazia Launch

Emap has announced the appointment of Chris Mooney as editorial director at FHM International, charged with overseeing content in the title’s 27 unique editions world-wide.Mooney takes up his new role from 8 November, replacing James Lawrence, who has held the title of editorial manager of FHM International for the last seven years. The appointment brings… Continue reading Emap Appoints International Director To Boost FHM Brand

The new public service broadcaster being championed by Ofcom as a rival to the BBC in the digital age could launch in 2008, according to draft proposals published by the media super-regulator.It is understood that Ofcom has revealed its initial thoughts on the so-called Public Service Publisher, in a detailed tender document inviting companies to… Continue reading Ofcom’s Public Service Publisher To Launch In 2008

First Radio Sales has secured the contract to sell airtime for Juice 107.2, the radio station for Brighton and Hove, to national advertisers and their agencies.The station, owned by Forever Broadcasting, reaches an audience of around 43,000 in the Sussex area each week and commands over 300,000 listening hours. It is aimed at a core… Continue reading First Radio Sales Secures Juice 107.2 Account

ITV has signed up Pedigree, the Masterfoods petfood brand, to sponsor its flagship daytime magazine show, This Morning, in a deal that includes an extensive interactive element.As well as broadcast sponsorship on ITV1, the fully integrated package will see This Morning‘s red button application feature branded banners and a specially designed Pedigree section with an… Continue reading ITV Sales Bags Flagship Sponsor For This Morning

The UK’s largest commercial broadcaster, ITV, saw a rise yesterday, adding 1.17% to close at 108źp. Last night saw the company launch its latest digital channel, ITV3, aimed at older viewers and designed to broaden the broadcaster’s portfolio of viewers.A last minute deal with BSkyB allowing ITV to purchase its 49.5% share in multi-channel operation… Continue reading Sharewatch: ITV Rises As Digital Channel Goes Live