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A controversial cinema advertisement for Kellogg’s Frosties, which was banned by the Advertising Standards Authority, has come out top in the latest Ads That Make News survey.The commercial captured the most column inches in national newspapers during October after being banned over its claim that Frosties is a healthy option for children, when, in fact,… Continue reading Banned Kellogg’s Campaign Tops Controversy Survey

Radio groups were seen in focus yesterday with Capital and GWR seeing shares rise by 2.41% and 0.58% respectively as they ploughed with merger plans. However, reports suggest the £711 million deal could be delayed by up to six months if advertisers and rival radio groups call for a full Competition Commission enquiry (see Capital/GWR… Continue reading Sharewatch: Radio Groups In Focus As Shares Rise

Clear Channel has secured an exclusive nine year contract with Edinburgh Council to sell billboard advertising in the city following five-way competitive pitch.The deal represents the first time that Edinburgh Council has put a single city-wide billboard advertising contract out to tender. It will see Clear Channel assume responsibility for all billboards on council land,… Continue reading Clear Channel Snaps Up Edinburgh Billboard Contract

Channel 4 is planning to broadcast the decomposition of a human body as part of a controversial documentary that will form the cornerstone of its winter schedule.The broadcaster is currently looking for a donor to take part in the programme, provisionally titled Dust to Dust, which is being produced in association with the Science Museum… Continue reading Channel 4 To Screen Decomposing Human Body

Classic FM has appointed Darren Henley as its new station manager, replacing Roger Lewis, who left the GWR-owned outfit last month to join ITV.Henley, who has been the station’s managing editor for the past four years, will assume responsibility for all areas of Classic FM’s business and programming, as well as it’s digital television, online… Continue reading Henley Takes Over As New Classic FM Station Manager

Media research needs to concentrate more on qualitative methods to deliver better return on investment, according to Antony Young, chief executive of ZenithOptimedia.Delivering the opening day’s keynote speech at this year’s MRG conference in Madrid, Young stated that media research needs to let go of the “comfort blanket” of quantitative research and instead concentrate on… Continue reading ZenithOptimedia Chief Outlines Qualitative Research Vision

A High Court judge yesterday requested more time to consider whether Kelvin MacKenzie’s multimillion pound law suit against RAJAR should proceed to trial next year.RAJAR had been hoping that His Honour Mr Justice Lloyd would strike out MacKenzie’s claims that alleged flaws in the radio rating’s body’s research have caused his flagship talkSPORT radio station… Continue reading Judge Reserves Decision Over RAJAR Court Case

This year’s Media Research Group conference in Madrid kicked off yesterday, with a retrospective look at the progress made in its 40 year history before the podium was opened to three days of research presentations from some of the industry’s most respected figures.Delivering a rather rose-tinted presentation on the Group’s achievements, Neil Shepherd-Smith, the MRG’s… Continue reading Media Research Group Conference Kicks Off In Madrid

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Richard Desmond is understood to be considering radical plans to relaunch the Daily Express as a national free-sheet, in an attempt to boost flagging circulation figures.Reports suggest the chairman of Express Newspapers has asked Christian Toksvig, the company’s international operations director and expert on the free-sheet market, to investigate the viability of the move.The Daily… Continue reading Desmond Ponders Relaunching Express As Free-Sheet