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Media research needs to concentrate more on qualitative methods to deliver better return on investment, according to Antony Young, chief executive of ZenithOptimedia.Delivering the opening day’s keynote speech at this year’s MRG conference in Madrid, Young stated that media research needs to let go of the “comfort blanket” of quantitative research and instead concentrate on… Continue reading ZenithOptimedia Chief Outlines Qualitative Research Vision

A High Court judge yesterday requested more time to consider whether Kelvin MacKenzie’s multimillion pound law suit against RAJAR should proceed to trial next year.RAJAR had been hoping that His Honour Mr Justice Lloyd would strike out MacKenzie’s claims that alleged flaws in the radio rating’s body’s research have caused his flagship talkSPORT radio station… Continue reading Judge Reserves Decision Over RAJAR Court Case

This year’s Media Research Group conference in Madrid kicked off yesterday, with a retrospective look at the progress made in its 40 year history before the podium was opened to three days of research presentations from some of the industry’s most respected figures.Delivering a rather rose-tinted presentation on the Group’s achievements, Neil Shepherd-Smith, the MRG’s… Continue reading Media Research Group Conference Kicks Off In Madrid

Channel Four: 020 7396 4444 www.channel4.co.ukRecent Television Stories from NewsLine Advertisers Are Adapting To PVRs And Interactive Media BSkyB Launches Freesat To Rival Freeview Channel 4 Bags Toyota For Teachers SponsorshipSubscribers can access ten years of media news and analysis in the Archive

Richard Desmond is understood to be considering radical plans to relaunch the Daily Express as a national free-sheet, in an attempt to boost flagging circulation figures.Reports suggest the chairman of Express Newspapers has asked Christian Toksvig, the company’s international operations director and expert on the free-sheet market, to investigate the viability of the move.The Daily… Continue reading Desmond Ponders Relaunching Express As Free-Sheet

Advertisers need to work harder at building emotional elements into their campaigns in order to succeed against rivals, according to Kevin Dundas, chief executive of Saatchi & Saatchi.Speaking at the Media Research Group conference in Madrid, Dundas claimed that “brands are over”, pointing to the increased quality of today’s products making advertising on a particular… Continue reading Dundas Spreads The Love At MRG Conference

Radio groups were seen in focus yesterday with Capital and GWR seeing shares rise by 2.41% and 0.58% respectively as they ploughed with merger plans. However, reports suggest the £711 million deal could be delayed by up to six months if advertisers and rival radio groups call for a full Competition Commission enquiry (see Capital/GWR… Continue reading Sharewatch: Radio Groups In Focus As Shares Rise

Clear Channel has secured an exclusive nine year contract with Edinburgh Council to sell billboard advertising in the city following five-way competitive pitch.The deal represents the first time that Edinburgh Council has put a single city-wide billboard advertising contract out to tender. It will see Clear Channel assume responsibility for all billboards on council land,… Continue reading Clear Channel Snaps Up Edinburgh Billboard Contract

Channel 4 is planning to broadcast the decomposition of a human body as part of a controversial documentary that will form the cornerstone of its winter schedule.The broadcaster is currently looking for a donor to take part in the programme, provisionally titled Dust to Dust, which is being produced in association with the Science Museum… Continue reading Channel 4 To Screen Decomposing Human Body

Wireless Group was seen in focus yesterday with shares rising by 2% to close at 76˝p after chief executive Kelvin MacKenzie was accused of talking ‘hot air’ in the press and of using his law suit against radio ratings body RAJAR to court publicity.RAJAR’s barristers claimed that MacKenzies’s motives for taking the company to the… Continue reading Sharewatch: Wireless Group Rises As Court Battle Begins