Gavin Millar of BT saw huge challenges ahead for media agencies and researchers. Speaking at the IPA’s recent Measuring Media In The Future conference, he revealed that 70% of marketeers in a recent survey had put media as their least accountable marketing expense – a slightly surprising and very worrying statistic for the industry to… Continue reading IPA Conference Told Media Is Still Unaccountable
The Times has announced plans to follow in The Independent‘s footsteps with the launch of a tabloid edition in the London metropolitan area next Wednesday.The new ‘compact’ version of the title will sell alongside the existing broadsheet newspaper for 50p, following the same pattern as The Independent, which initially launched its tabloid version in the… Continue reading Times Announces Launch Of Tabloid Edition In London
Speaking at the IPA’s recent Measuring Media In The Future conference, Melanie Howard, managing director of The Future Foundation, highlighted social changes which the media industry was now wrestling with and would do so further over coming years.At the centre is a consumer freed by technology to make greater personal choice and a move (not… Continue reading Greater Social Freedom Asking Tough Questions Of Industry
Media neutral planning has become something an industry buzz word over recent months, but the idea of putting the consumer at the centre of the communication process is still viewed with a high degree of cynicism.The latest study of Media Research Group members shows that the majority (58%) of industry figures believe the concept to… Continue reading Researchers View Media Neutral Planning With Cynicism
Fixed wireless broadband internet systems are proving an attractive alternative in areas where cable and DSL services are not readily available, according to a new report from Strategy Analytics (SA).Also On MediaTelINSIGHT Today….B2B Press Advertising Trends Pick Up In The USUS business to business (B2B) print advertising spend was down by just 0.5% year on… Continue reading MediaTelINSIGHT: Fixed Wireless Systems Prove Attractive
Online advertisers could be overestimating the effectiveness of their campaigns due to flawed internet measurement techniques, according to new research from web analytics group, RedEye.The study shows that an IP-based approach to online audience measurement overestimates visitors to websites by up to 7.6 times, while a cookie-based approach overestimates users by up to 2.3 times.The… Continue reading Online Measurement Distorts Campaign Effectiveness
Capital Radio was seen in the spotlight, down 1.93% following the announcement that it is to buy London radio group, Choice FM, for around £15 million. Capital already owns 19% of the Choice group, which it acquired in September 2001 for £3.3 million (see Capital Radio Takes Choice FM For £15 Million).Elsewhere, the Hollinger International… Continue reading Sharewatch: Capital Falls On Choice Acquisition
Coca-Cola is to stop aiming its television commercials at children under the age of twelve, amid increasing calls for a ban on food and drink advertising to combat the growing problem of obesity.The world’s largest soft drinks company confirmed yesterday that it had abandoned the so-called pester power strategy that tempts children to pressure their… Continue reading Coke Promises To End Advertising Aimed At Children
New research has revealed that broadband growth would be boosted if the current regulation was changed to encourage more competition by breaking BT’s monopoly of the market.The newly created Broadband Industry Group, which comprises Brightview, Cable & Wireless, Centrica, Energis, Freeserve and Tiscali, claims that only greater competition can ensure the potential of broadband.The group… Continue reading BT Monopoly Blamed For Hampering Broadband Growth
Viacom Brand Solutions is launching an airtime opt-out and dedicated sales office to offer opportunities specifically to Irish advertisers on MTV and Nickelodeon.The initiative will launch on 2 February next year offering advertisers airtime across each main MTV and Nickelodeon channels in the Republic of Ireland, separately to the opertunities available in the UK.This will… Continue reading Viacom Launches New ROI-Specific Airtime Sales Office
